Tell it to the Mountains: JTech Loves Sporting Clays

Why does JTech care about sporting clays?

While it’s hard to ignore outdoor activities in Bozeman, Montana, sporting clays wasn’t exactly anyone at JTech’s go-to pastime. That’s of course until Casey Chase came and knocked on our door more than 8 years ago with an idea of developing a web application that would forever change the future of this intriguing shotgun sport: Score Chaser. We’ve been powering the digital frontier of sporting clays together ever since, constantly dreaming up online solutions to improve the sporting clays experience. Modern consumers expect a seamless online experience, making strong software and a user-friendly digital platform essential for a sport’s growth beyond its core participants. We’ve been doing our part to develop sporting clays on the digital front and prepare it for the lime lite of popular American pastimes. We’ve recently collaborated on Phase 3 of Score Chaser alongside Casey, and introduced our own line of websites for sporting clays and shooting clubs that are purpose-built for sporting clays clubs’ operational needs.

Our shared values

Beyond being a key part in Sporting Clay’s digital development, JTech shares key values with the sporting clays community:

• Community: The sporting clays community is full of dedicated and passionate people who love to share their passion for the sport. This welcoming community has the qualities that people are drawn to, just like us.
• Authentic Passion: JTech Passionately believes that everyone deserves truly custom technology. That sounds cliche, but it’s true: we love developing solutions that are built to solve each business’s unique problems. We recognize the same authentic passion in the sporting clays community – a true love and dedicated passion for the sport that is the heartbeat of the community.
• Growth: Sporting clays has a heartbeat. A strong, constant rhythm powered by the core members of the community. Casey is like the kick drum, keeping the heartbeat choir in rhythm and taking care of business. Score Chaser Phases 1 & 2 took the first steps toward modernizing the sport, streamlining tournament operations and revolutionizing how tournament scores and data are processed. Now, JTech and Score Chaser are taking a leap into preparing the sport for expansion by further supporting operations digitally. Score Chaser Phase 3 features digital scoring, which has the potential to fundamentally elevate sporting clays. Shot-by-shot analytics help shooters refine their training and reach higher levels of performance, while clubs gain valuable data to improve management and course design. At the same time, real-time scoring creates a more engaging spectator experience, increasing media interest by making each shot meaningful, visible, and easy to follow. JTech is doing its part to assist growth by preparing custom websites for sporting clays and shooting clubs that actively support revenue, member retention, and engagement.

Connecting with the community

In partnership with Score Chaser, JTech Communications went on a media tour of appearances on prominent podcasts in the sporting clays industry, including The Dead Pair Podcast, The Clay Lab Podcast, and Flying Target Vodcast. The purpose was threefold: To connect with the sporting clays community, to explain how JTech and Score Chaser have been investing into the future of the sport, and to share how we are doing it. The answer? With custom websites for sporting clays and shooting clubs, integrated with Score Chaser. And we didn’t just share what we had in store on the podcast, we listened, and encouraged feedback from sporting clays enthusiasts, champions, instructors, and club management.

Why a press release matters

Businesses issue a press release when they have newsworthy information that they believe journalists will want to write about. Backed with quotes from key champions for the growth of sporting clays, such as Jason Rambo and Cody Matson, and a topic as interesting as sporting clays, we believe we have a story people want to write about and read about. With the potential of piquing interest in sporting clays, increasing awareness and attention to the sport, we saw it as an effort more than worthwhile.

Our message to the sporting clays community

The press release was crafted to portray one specific message: Score Chaser and JTech Communications are committed to the growth of sporting clays, each doing their part to pave the digital frontier of the sport. While JTech is not picking up a shotgun every weekend (we’re not speaking for Casey here, she could be on the course on any given day), we do our part to ensure Score Chaser is running smoothly during major tournaments, monitoring all week during Nationals, and supporting our local sporting clays club by sponsoring and being on-site during The Western Challenge at Gallatin Sporting Clays.

How we’re powering the growth of sporting clays

Modern users expect seamless processes, which before Score Chaser, sporting clays was lacking. Tournament software was tedious at best, and access to tournament information online either didn’t exist, or required manual and time-consuming updates. JTech and Score Chaser are each doing their part to provide online tools to make tournament hosts, clubs, trappers, instructors, shooter’s, and spectators’ lives all a whole lot better.

• Clubs: Clubs can now streamline time-consuming operational process with our websites for sporting clays clubs that feature specialized business automation designed to tackle time-consuming processes specific to sporting clays clubs. Clubs can also boost membership engagement by directly hosting an exclusive club leaderboard with Score Chaser tournament results on their website without having to manually update scores and results.
• Tournament Hosts: The launch of Score Chaser revolutionized tournament management, and we’re still getting better. We’re in constant contact with Casey and the Score Chaser team, developing new features and finding solutions to problems that have been seen as just a part of the sport for years. For example, score cards. In phase 3, we’re tackling digital scoring which will make the trapper’s job easier and improve scoring accuracy.
• Trappers: Instead of having trappers or runners submit physical score cards to tournament hosts to input, digital scoring will upload shooter’s shot by shot score directly into Score Chaser.
• Instructors: Instructors can get granular access to their student’s analytics, allowing them to spot the areas for improvement and recreate scenarios that students should improve upon based on data. Furthermore, instructors have access to schedule and book their lessons directly on Score Chaser.
• Shooters: Thanks to Score Chaser, Shooters can register for tournaments easier than ever, and that’s just the tip of the iceberg. Tournament explorer, finding lessons, shoot-off and rotation updates, squadding management, scoring data, monitor the All-American Points Race, and other features all work to make the shooter experience seamless. Additionally, shooter experience is elevated with all benefits to hosts, clubs, trappers and instructors. Jason Rambo, host of The Dead Pair Podcast, said, “I don’t think shooters realize, when things are easier on the club, how… beneficial it is to the shooter.”

All of these developments in the sporting clays experience enable the growth and expansion of sporting clays popularity. When your experience with sporting clays is better, you’re more likely to come back– and bring a friend.

Our commitment to sporting clays

Sporting clays is built on the people who show up week after week to keep clubs and competitions running. Technology alone does not grow a sport—but when applied strategically to solve problems, it removes barriers, satisfies expectations, and creates a better experience for everyone involved.

That is the role JTech Communications and Score Chaser have committed to playing. Not as spectators, and not as short-term participants, but as long-term partners invested in the future of sporting clays. By modernizing the digital infrastructure behind tournaments, clubs, and instructors, we aim to make the sport easier to run, easier to participate in, more fun to follow, and more welcoming to the next generation of shooters.

Interested in how we’re doing it? Find more information about Score Chaser and JTech’s club websites on Josh and Casey's appearances on The Clay Lab Podcast, The Dead Pair Podcast, and the Flying Target Vodcast.