Digital Marketing and SEO

Make Your Business Findable Online

Make your business findable online. Utilize our many years of experience in helping businesses expand their reach, grow their customer base and be more findable online through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We’ll help you navigate the complex world of digital marketing so that you can focus on running your business and improving your bottom line.
We will be your trusted guide through your marketing journey helping to plan, develop and implement your custom digital marketing strategy whether for your existing website or a new site. Our plans are customized for your specific needs and measured over time to produce maximum results.

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Is your business on page one? Today search engines routinely influence purchasing decisions and showing up prominently in search results has never been more important for your business. We understand the challenges your business faces competing in a crowded online space and our experienced digital marketing team can help you achieve greater search results and help you rise to the top in your industry searches.

What is SEO?

Search Engine Optimization, or SEO, is the act of improving the position of your website in search engine results for keyword searches relevant to your business. Traffic your website receives from these searches is called organic traffic and is the main source of traffic for most websites. Data shows that the majority of user clicks go to those websites ranking in the top three positions with clicks decreasing significantly with each following position. It is because of this that maintaining a high ranking within search engine results pages is so important.

Benefits of SEO

SEO has many benefits and is an important topic for any business with a website. Optimizing the content on your site and gaining a top ranking will position your site as an authority and inspire trust in online users. Maintaining a top position will result in more traffic to your site and more users converting into customers helping your brand to grow. A top position also serves as a 24/7 listing for your business, constantly increasing brand awareness among online users. With the growing use of smartphones, users are using search engines to inform their purchasing decisions more and more, a well ranking site will put your brand in front of users eyes at key points in their decision making process.

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Technical SEO

SEO is divided into a few key areas, the first of which is technical SEO. Search engines look for specific technical site characteristics that allow their bots to more effectively crawl and index sites as well as ensure a quality user experience. Sites that meet these guidelines are held in favor by search engines and receive better rankings in organic search results. Some of these characteristics include if your site is secure, site load speed, duplicate content issues and more.

On-Page SEO

On-page optimization involves all of the measures that can be taken directly on your website to improve your sites position in search engine results pages (SERPs). This includes establishing valuable keywords and creating copy that is optimized, improving site metadata, altering page header tags and ensuring your page layout is offering an ideal user experience. Search engines analyze all of these elements and take them into account when determining your site’s search ranking.

Off-Page SEO

Off-page SEO is any measure taken outside of your website to improve your rankings within SERPs. The main goal of off-page SEO is to establish trustworthiness and authority for your site by building external links from other sites to yours. Link building is important to establish your site as an authority in the eyes of search engines. Links to your site can come from a number of places on the internet such as blogs, directories and other sites.

Why Choose JTech for SEO?

Our Digital Marketing team has over 20 years of experience helping our clients succeed across many different markets. Our marketing team has worked with many organizations and knows the ins-and-outs of Google so that you don’t have to. Modern search engine algorithms are constantly changing, effecting the way your site is ranked. We keep up on all of the latest changes and make adjustments to ensure your site is optimized for the latest practices. Whether you are optimizing your site for local visibility or optimizing to increase your ecommerce site rankings internationally, we have the skills and experience to help you achieve success.

Our SEO Process

Our team will begin your optimization process by sitting down with you and getting to know your business and goals so we have a clear path forward. We will understand your past efforts, target markets and future intentions so that we can design a plan that fits your needs. From there, we will research your industry and competitors to gain an understanding of your site standings and how to improve them. We will analyze the technical end of your site and resolve any issues that may be inhibiting your site performance. Our team will work with you to establish a list of valuable keywords for your industry to target your customers. Using this list, our digital marketing team and copywriter will work with you to craft on-page website content that will engage user and search engines alike. On top of that, we’ll implement a link building plan for your site to build trust and authority, establishing you as a resource to users. Finally, we will monitor your site monthly to find any new technical issues and track and report the continued progress of your site as it gains strength in the search rankings.

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Online Reputation Management

Businesses are no longer using their websites purely as an electronic ad to sell to an uninvolved audience, but as the center of their marketing efforts to drive traffic to their site. Users are more engaged with brands than ever, making their opinions and voices heard about businesses in online communities and platforms.
Your online reputation is the sum of all of this online information about your brand. With the internet being everyone’s first stop for information, you want to make sure your online reputation reflects a strong and effective brand with a happy and engaged customer base. Online reputation management allows us to serve as your online representative, responding to ratings, reviews, comments and posts across platforms that are both positive and negative.

One of the most important areas of online reputation management is the reviews contained within your Google My Business profile. This profile appears on the right side of Googles SERP when your business name is searched and often can be the first point of contact a user has with your brand. Cultivating a positive review section with responses to user reviews and comments is important to demonstrate strong customer service and build an engaged customer base. Responding to these reviews left by customers also plays a role in your organic search rankings within Google and can help you gain a top ranking. At JTech, we offer online reputation management as an optional part of any SEO package so you don’t have to worry about building your reputation online.

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To be an effective business in today’s world, you need to spend your advertising dollars as effectively as possible to create new leads and reach new customers. Traditional options are no longer effective with no feedback or data to tell you how effectively your message is being received and to inform your future marketing decisions. Through online digital advertising, it has never been easier to clearly define and target your markets, create effective ads, and reach new users while collecting valuable data along the way.

What is SEM/PPC?

Search Engine Marketing (SEM) is sometimes called PPC or Pay-Per-Click advertising, is the act of promoting your site using paid ads like those through Google Advertisements (previously Google AdWords). SEM allows you to utilize search engines and ad networks to display your advertisements when users are looking for businesses or services in your industry. This is one of the most cost effective forms of advertising as it allows you to pay only when a user clicks your ad, ensuring you pay only when the advertisement is sending traffic to your website.

Benefits of SEM

SEM/PPC advertising has clear benefits for business owners and can be an extremely effective tool for creating new leads, increasing site visibility and brand awareness. SEM can be very valuable as it generates qualified traffic from users already interested in your product or service who are more likely to convert. SEM can allow you to effectively target users based on location giving you great access to target markets that are local, national or international. SEM can be a powerful tool to promote your business ahead of competitors through instant site visibility. Finally, SEM or PPC has been shown to have one of the highest ROIs compared to other advertising options both traditional and digital.

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Paid Search Marketing

The most common form of PPC advertising is paid search marketing. Search engines such as Google and Bing will display your text ad to users using keywords that you identify in campaign creation to match your ad to user searches. The search engine will then display your ad at the top of a users SERP giving you high visibility without investing the time and effort to get your website to the top of the natural rankings.


Display advertisements are image or banner ads that appear on actual web pages across different websites included in an online ad network that are relevant to your product or service. These ads operate the same as search ads in that when users click them they are navigated to your website. These ads are useful for building brand awareness as they allow you to communicate with users through a branded image.

Display Advertising

Display advertisements are image or banner ads that appear on actual web pages across different websites included in an online ad network that are relevant to your product or service. These ads operate the same as search ads in that when users click them they are navigated to your website. These ads are useful for building brand awareness as they allow you to communicate with users through a branded image.

Google Shopping Campaigns

Shopping ads are image ads that show users your product including a title, price, brand name and more. This can be used to boost your ecommerce sales, drive website traffic and increase brand awareness. These ads show up across Google locations in search, images and You Tube when people are searching for products types sold by your business. These ads are also show across both desktop and mobile devices.

Why Choose JTech for SEM?

To run a successful SEM campaign, you need to have a clear understanding of your market, goals and what your campaign data is telling you. Understanding your campaign results and optimizing over time is key to running a successful campaign. At JTech, we have worked with many clients creating, implementing and managing SEM campaigns to build our clients success. As your SEM partner, we will monitor your campaign from month to month, interpreting data and making the right optimization choices to build your campaign’s success.

Our SEM Process

Our SEM process is geared toward results. Whether you have an idea of what kind of advertising you’re interested in, or have just identified the need for advertising, we will work with you to find the best option to grow your business. Our marketing team will get to know you and your business and establish what you hope to achieve through advertising. We will then work with you to build an effective advertising campaign targeting your defined market segments. If a display campaign is the most effective option for your organization, we have an in-house designer ready to create branded and engaging display ads. If traditional search ads are the right choice, our marketing team has experience writing effective text ads no matter your industry. We will monitor your campaign on a month-to-month basis making changes to increase performance as we learn more about your user base through continuous campaign data. Our team will keep you up to date on your campaign performance through monthly reports allowing you to see your metrics grow over time.

Your guide to growing your business online.

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Analytics and Reporting

At JTech, we understand the importance of tracking data and measuring results to make informed marketing decisions.
As apart of any SEO or SEM campaign, our marketing team will establish what data and metrics are most important to your business and generate monthly and quarterly reports to help you understand the progress of your campaign. We also have the ability to compare key search metrics to those of your competitors over time showing how your brand has gown in your market. Through transparent reporting you can fully understand where your marketing dollars are going and how your digital marketing efforts are helping to you build your brand and reach your goals.

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