What you need to know about doing business online.
Below are topics of frequently asked questions to help you get started. Don't see your answer? Send us a note.
A: Web Development is the process of planning, designing, programming and testing websites or web-based applications (apps). Modern commercial websites and apps need to work naturally on any electronic device, support many web browsers and platforms and include the technical elements required to be found on search engines. Most websites have a CMS (content management system) so that people can make changes to their website without having any coding skills. Because of these complexities, website development should be done by a professional with a wide-variety of skillsets and expertise.
A: A custom website will start around $5,000 and go up in price based on its complexity and the number of pages. Much like building a house, websites start with an architectural and design plan that can be modified to fit most budgets and timelines.
A: Many websites can be designed and developed in around 6 weeks. Or if your website project is larger and requires a few architecture planning meetings, you can expect it to take from 3-6 months from start to finish. A seasoned web developer should be able to work with most budgets and timelines.
A: The loading speed of your website is important because studies show that users will not wait for a slow-loading site, leaving your site for a competitors if your site doesn't load in less than 3 seconds. Additionally, and probably just as important, search engines will reduce your position in searches if your site doesn't meet minimum performance thresholds.
Search Engine Optimization and Digital Marketing FAQs
A: Search Engine Optimization (SEO) is an area of digital marketing focused on increasing the visibility of your brand online by gaining higher and higher rankings in unpaid search engine results, also known as “organic rankings." SEO involves a variety of efforts that improve your search ranking for keyword searches relevant to your business and bring new and more qualified traffic to your site.
Successfully implementing an SEO plan can improve your brand visibility in your target markets, establish your business as an industry authority and bring new and more valuable leads to your site.
A: SEO is important because data shows that 75% of user clicks go to the first 3 results on a search engine results page. This means that to reach new audiences and gain new business online, it is essential for you to be highly visible in search results.
A: Search rankings are the position on a search engine results page that a search engine ranks your site. This position is determined by the indexing of your site by search engines which then analyze the different elements present on your site to determine the topics addressed, user experience and overall value of your site. Because of this, maintaining a high quality site for both technical elements and site content through SEO efforts has become essential for businesses to achieve high rankings and be found online.
A: PPC is an abbreviation of Pay-Per-Click. PPC is a form of digital marketing where online advertising dollars are traded for "clicks" to your website for qualified online searches relating to your products or services. The types of PPC ads you can run fit into two categories: search ads and display ads.
First, an advertising budget is established with a search engine, like Google, and then your search or display ad will be shown to online visitors looking for your services. You are charged only for those who click on your ad.
A: The main difference between SEO and SEM is the process used to improve your website visibility and the areas online that your website becomes visible. SEO uses optimization efforts to improve the quality and user experience of your website leading to higher organic rankings. SEM uses paid advertising to directly show listings or promotions for your business in places relevant to your brand.
A: There are a variety of ways you can boost visibility in search rankings. We help our clients claim their Google My Business listing, get indexed in hundreds of local search directories relevant to their industries and more.
A: Digital marketing uses a variety of online channels and technologies to reach your target audiences to promote your products or services. The underlying goal of digital marketing is to capture a users attention, move them to a decision point and convert them to a customer. The methods consist of industry adopted marketing and advertising such as: search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, press releases, Google My Business posts and management, etc. These efforts, when done in combination, can improve the visibility of your website online and on a search engine's results page (SERP).
A: A brand is the way people think about a business. Brands are constructed through visual aids such as logo marks, color palette, website, advertising initiatives, business architecture and signage. In addition to the visual foundation, company branding is then reinforced through communication. It comes from a company's promise to their customers, their tagline and even the way employees interact with customers.
A: A professional logo designed by an experienced and reputable designer costs between $3,000 - $5,000 depending on the complexity and particulars of the logo design.
A: Your logo is the foundation of your brand and a reflection of your company. The business logo design process for your logo begins with understanding your company: what is your core product or offering, and what is your attitude when communicating with customers? Once you have a clear picture of this, look at your competitors — it is important that your company logo design can be easily distinguished from theirs.
A: A realistic timeframe to develop a logo is between 3-5 weeks. Since logo design unfolds through a process of design and revision, this timeline can collapse or expand based on a brand's ability to collaborate and communicate actively with their brand logo design partner.
A: Branding begins with a discovery process to uncover a brand's purpose and core values while assessing the way their top competitors position themselves. With this information as a guide, logo development traditionally starts with thumbnail sketches and is distilled through a series of revisions to an effective mark that will reproduce well in any context.
A: A strong logo mark provides a focal point for customers' relationship with a brand. All the factors that create trust in a company — advertising, customer service, and quality of product or services — come to be associated with the logo. Through the logo's consistent application in those contexts, it signals quality, trust, and will increase customer loyalty.
A: An app is different than a website in a variety of ways and is commonly differentiated by how interactive it is compared to a traditional website. An app allows you to get things done whether it's booking appointments, making sales, entering time cards or your new idea. Whereas, a website is often referred to as a place to visit and learn about an organization, its products and services.
A: A web application is a program written using web-based technologies and run inside a web browser. Web apps are accessible using any computer or device that can access the web. They also store data in a central location, making it easy for multiple people to collaborate and can be integrated directly into your website.
A: The terms 'app', 'web page', 'website' and 'web app' are often used interchangeably and can be confusing. 'App' is short for Application, which is the generic name for any piece of software that you run on a computer. Apps can be created using many different technologies, including web-based technology. When they're built with web-based technologies, they are called a 'web app', and the application is run inside a web browser. Websites are also built using web-based technology and are accessed by a web browser, but they are different from apps in that websites are built to inform a prospective customer about an organization and their products and services so they're informative rather than functional.
A: Business automation is facilitated through custom software that can replace tedious or frequently repeated manual tasks, saving an organization time and money.
A: An organization can benefit from business automation if it is spending a lot of time answering phones, manually moving data, or making appointments. Business Automation involves solving laborious tasks through web technology.
A: Depending on the task, business automation can produce a full return on investment in less than a year. Often, automation replaces the need to hire additional staff, saving significant money in short order.
A: Some good examples of business automation are replacing paperwork-heavy tasks for customer onboarding, accounting software integration and inventory management.
A: Our sites are more performant, more easily found on search engines and more cost effective over time than WordPress or other template websites. More on custom vs. template.
A: We can do both. A custom website development company can most often improve your existing website, or start fresh and rebuild a website to your specifications.
A: A website development firm is responsible for the overall look and performance of your company website. The benefits of hiring an experienced web development firm is that they will make sure your website is planned well, has a polished design, works on any device and has the technical elements required to be found on search engines. When looking for a website developer, seek those with a proven track record of working with multiple industries in a variety of markets and with different budgets.
A: A website development company plans, designs, builds and sometimes hosts websites, apps and other software.
A: JTech became a company in 1997 and has been successfully serving Bozeman, Montana and communities across the US with their website development, design, and digital marketing needs. You can learn more about JTech on our About Us page.
A: No, we work with numerous industries throughout the Rocky Mountains and beyond.
A: You can schedule your free consultation by calling our phone number, 406-586-7100, or by filling out our brief online questionnaire.
A: There are a variety of ways that you can boost visibility in search rankings. We help our clients claim and manage their local, Google My Business listing, get indexed in hundreds of local search directories relevant to their industries and more. Check out our Bozeman Montana SEO and SEO services to learn more.
A: Web hosts are the companies that store your website’s data and make it available so that your site can be viewed on the internet. You can find who your current web hosting company is by entering your domain name here: https://hostingchecker.com.
JTech's websites are hosted on our local servers, allowing us to provide 24-hour security oversight and ensure your website is always online.
A: As a highly technical company we can help you integrate online shopping and purchasing into your website. We can architect a fully custom shopping cart, e-commerce system or work with an existing third-party e-commerce software, and we would work with you to identify what is right for your business and budget.