6 Modern Logo Ideas to Inspire Your Redesign
Every business is unique. Your brand deserves a modern logo with an 'X-Factor,' helping drive your success.
So, why is logo design important?
Your logo design should tell the story of your business by condensing the elements that make up your brand. If all goes well, your logo will become a single, memorable visual.
Capturing your particular lightning in a bottle is a delicate process. So, we can't give you much exacting advice in a post as short as this. Still, we can give you six examples of modern logos to stoke your creativity.
These 6 examples from our website design agency's branding team showcase our work. We've included logos from diverse niches—from medical companies to outfitting and guiding.
1. Pirenzia: A Modern Logo for Vaccination Innovations
Pirenzia's Logo Evolution
Pirenzia's branding leans on the visual heritage of pharmaceutical brands to position them as a modern company built on trusted technology. Pirenzia's logo combines familiar ingredients. It combines a DNA-like helix structure and geometric shapes to create a striking logo.
Pirenzia's branding lends authority to their vaccines while maintaining a branded, approachable tone.
We struck a balance between geometric abstraction and literal visual cues about Pirenzia in DNA shuffling. This contrast helps Pirenzia stake their claim in the medical community.
2. Green Thumb Garden Supply: Nature Loving Logo Design
Green Thumb Organics Logo Evolution
Our branding for Green Thumb Garden Supply connects the garden to its gardener.
This connection is everywhere within the logo. The structured angles of the shovel back and point flow together in a series of organic curves. The plants overlaying the shovel combine flowing form and sharp, piercing points. The text is a more rounded version of a traditional, hard-edged serif typeface.
This contrast results in a unique logo that creates a seamless blend of each part of their business.
3. Design My Sign Today: A Modern Approach to 3D Logo Design
Design My Sign Today Logo Evolution
Design My Sign Today offers customers premium signage that lasts a lifetime. Design My Sign's branding represents their brand with all the solidity of a cast metal sign.
We leaned on icons from medieval coats-of-arms to achieve a more timeless visual. Our final logo mixes a gilded 'D' with a modern, metallic, 3D style. Our mixture of design choices tells a story of timeless construction with a modern twist.
Design My Sign Today approaches history clad in gilded metal, much like knights of old.
4. McKennett Forsberg Voll: A Legal Logo With a Minimalist Touch
Design My Sign Today Logo Evolution
When branding McKennett Forsberg Voll, we looked to their legacy in the Williston community as McKennett Law.
We carried McKennett's positive brand equity forward by updating their single monogrammed 'M' to a cutting-edge mark. Our update deconstructs the M into an abstract, modern, and powerful partnership of three. Each letter helps to create another within the cutouts of their logo.
This inter-logo dynamic mirrors the partnership—each member supporting the other. The large black border also lends this modern, blocky logo more visual weight. The bold patterning also alludes to the quality and reliability of McKennett Forsberg Voll's work.
5. Sphinx Mountain Outfitters: A Modern Logo With a Wild Spirit
Sphinx Mountain Outfitters Logo Evolution
Sphinx Mountain Outfitters needed a brand with the wildness of the backcountry. We created this simplified illustration of a bugling bull elk to capture that spirit. The bull elk speaks to a wildness and sense of adventure that their customers desire.
It was important for the design to look great when printed on apparel. So, we added bold, stamp-like typography beneath our elk. This bold design will show up on all types of clothing.
For Sphinx Mountain Outfitters, printing is very important. Branding and merchandise are a large part of their strategy. We spent our time making sure that the logo design was flexible. The linework is bold enough to stand out on clothes and thin enough to resize legibly on Sphinx Mountain's website.
6. Scrolls of Legacy: Modern Design With a Fantastical Twist
Scrolls of Legacy Logo Evolution
Scrolls of Legacy approached us with a unique vision. They hired us to create a living home for heirlooms, saving them for future generations. They wanted to create a shared story told by families as they grow.
We needed to create a logo that exemplified the Scrolls of Legacy mission. Now, their branding centers a scroll — the story — in the growing and ancient heart of a tree.
Scrolls of Legacy's logo is a gorgeous visual metaphor for the family stories that root us in a time and place. Their work prepares us to grow families of our own.
Inspired By Our Modern Logo Designs?
Are you inspired to continue designing your professional logo now that you've glimpsed our process? What work from our logo design agency inspired you the most?
No matter what, remember that these logos are great because they make each brand's mission and core services digestible. So, ask yourself, does your logo tell the right story about your brand?
We're also happy to help you design a logo for you! Reach out for a modern logo today.
About Samuel Klusmeyer
Samuel Klusmeyer is a content marketing professional with 6+ years of experience writing helpful, search-optimized content that converts. Sam helps clients optimize their website copy or write new copy that speaks directly to their target audience. He leads JTech's internal content marketing efforts — including emails, social media accounts, and E-E-A-T-optimized website articles.
About Felix Wolfstrom
Felix Wolfstrom has 13+ years of experience in human interface design. He currently serves as JTech’s Senior Designer. Felix’s experienced approach to web design guides every website JTech creates. He focuses on useable, meaningful design that doesn’t compromise on aesthetic value.
More articles by Felix: Dark Patterns in Design | 17 UI Tips for Designing Mobile-Friendly Websites | JTech Brand Evolution