The Best Ways to Build Permanent Backlinks
If you’ve been around marketing or SEO for more than 15 minutes, you’ve heard about backlinks. We're also sure you've heard the terms ‘permanent backlinks’ or ‘link building’ at least 672 times.
But what are backlinks, and why do you need them?
In concept, backlinks are simple. Your domain gains a backlink every time another website links to it. You gain a permanent backlink if that site doesn’t take the backlink down. With few exceptions, you will rank higher if more sites link to your website.
Still, building permanent backlinks is—in practice—much more difficult.
Why Permanent Backlinks Matter
You can think about a high-quality backlink-building strategy on Google like an election. There are many ways to get support, putting up flyers, appearing in the news, and talking with other students.
Still, every election ends up being a popularity contest. Like elections, incoming links improve your search optimization by giving Google a vote of confidence in your favor.
The more often your site appears across the web, the more Google will believe it benefits readers. Pairing users with good content is Google's core mission. So, the more it believes your content is good, the better.
There's more nuance to this than we're able to go into now, but, in general, backlinks give your site leverage.
So, how do you get backlinks in the first place? How do you continue growing your backlink portfolio at a sustainable pace?
Here are our favorite link-building strategies to grow your permanent backlinks in 2022.
Run Press Releases
Press releases are one of our favorite ways to grow SEO backlinks in 2022. A press release link-building campaign will put you in front of hundreds of credible publications. If those publications like your message, they’ll pick up your release and give your site a backlink!
High-traffic and high-authority websites—like the AP—are often the main distributors of press releases. This gives your services much-appreciated exposure while creating some great permanent links.
The best part? Those publications need your content to breathe life into their site. So, your featured articles will rarely—if ever—result in broken links.
Still, writing press releases is tricky. You need to master a careful balance between writing something helpful and marketable. For these reasons, we often write press releases for our web design clients on launch.
This provides a core link-building service in our SEO campaigns. Professional help is always a good idea when running a press release for your business.
We’re currently offering 10% off any press release we book before March 31st, 2022. So, if you would like to book a press release-driven backlink service for your business, reach out!
Generate Quality Content Using E.E.A.T.
Content makes up your brand's ‘coolness factor.’
Great content follows Google's E.E.A.T. guidelines. E.E.A.T. looks for helpful information that draws in users with engaging descriptions and clear copy. Great content that follows Google's E.E.A.T. guidelines should also be search engine optimized.
Website managers and business owners want to associate themselves with quality content. So, if your content has the ‘it’ factor, you’ll begin to receive backlinks as people find, and love, your information.
No matter the distribution channel, quality content is essential. Press releases have better results when their content is engaging. Blogs gain more organic traffic when they offer a solution to readers. Great website copy brings your brand to life.
So, how do you create an 'it' factor for your content? The only guidance Google provides is a general appeal for 'well-written content.' In essence, Google is asking you to... figure out what 'well-written' means to your customers.
You can shortcut the confusion by asking our SEO team to help you write your articles. JTech's team of SEO experts offers several kinds of content creation services. We're also offering a 10% discount on those, but that's a topic for a future blog!
Ask Fellow Businesses for Help!
The last way we recommend building backlinks is through connections. In short, SEO is often a collaborative effort—you have to show up to play.
Think back to the very start of your business.
How often would you reach out to your friends and family for leads? How many calls to fellow business owners did you make to find work? The same is true for backlinks! The more you talk to people about your business, the better off you are.
Reach out to your lead groups and the business owners you work with. Ask them to make you a recommended vendor in a blog post or a 'resources' page. Then, do the same from your site and link to theirs!
Only reach out to vendors you know and trust as well. Referral traffic from someone who trusts and understands you is more likely to generate qualified leads.
You can also ask to write a guest post for their blog in exchange for a link to your site. This is one of the oldest SEO backlink-building techniques around. Create content that is relevant to the blog you’re posting to when guest posting. Only targeted, quality content will create high-quality backlinks (and a good first impression).
Guest posting generates high-quality links, but it's a hard process to scale. The process of guest posting creates a natural limit to the number links you can generate. So, we recommend careful time investments into a guest posting backlink-building strategy. Only do this after you've optimized your website with press releases and quality content.
Ask Us to Build Your Backlink Portfolio
We offer SEO services to our clients. That often means backlink building—even for sites we didn’t build. We're here to help businesses who have no time for marketing and need an SEO expert.
Our SEO services give you a trained team to help you manage your:
- On-site SEO
- Off-site SEO
- Technical SEO
- Content marketing
It also means regular breakdowns of your site’s performance and changes in traffic.
In the big scheme, backlink building is still only a single part of a larger SEO process. So, we find this kind of comprehensive coverage essential.
If you need help with your SEO, please reach out! We’ll start a conversation about how we can help your site and its permanent backlink portfolio.
About Samuel Klusmeyer
Samuel Klusmeyer is a content marketing professional with 6+ years of experience writing helpful, search-optimized content that converts. Sam helps clients optimize their website copy or write new copy that speaks directly to their target audience. He leads JTech's internal content marketing efforts — including emails, social media accounts, and E-E-A-T-optimized website articles.