The Best Ways to Build Permanent Backlinks in 2022

If you’ve been around marketing or search engine optimization for more than 15 minutes, we’re sure that you’ve heard the terms ‘permanent backlinks’ or ‘link building’ no less than 672 times. 

But, what are backlinks and why do you need them? 

In concept, backlinks are really simple. Your domain gains a backlink every time another website links to it. You gain a permanent backlink if that site doesn’t take the backlink down. Typically, the more sites that link to your website, the better. 

However, building permanent backlinks is—in practice—much more difficult than you would expect. 

You can think about a high-quality backlink building strategy on Google like winning an election for class president. There are many ways to get support, putting up flyers, getting articles in the school newspaper, and talking with other students but—ultimately—the election ends up being a popularity contest. 

To Google’s algorithm, incoming links are a vote of confidence in your favor. The more often your site appears across the web, the more Google will understand the quality of your website (and the quality of information your site has to provide). There's more nuance to this than we're able to go into now but, in general, backlinks give your site leverage. 

Press releases are one of our favorite ways to reliably grow SEO backlinks in 2022. A press release link-building campaign will put you in front of publications large and small. If those publications like what you have to say, they’ll pick up your release and give your site a backlink! Press releases are often distributed on high-traffic and high-authority websites—giving your services some much-appreciated exposure and netting you some of the best permanent links you could hope for.

The best part? Those publications need your content to breathe life into their site. So, your featured articles will rarely—if ever—result in broken links.

However, writing press releases is tricky. You need to master a careful balance between adding value to the news site and promoting your business. For these reasons, we offer press releases to our web design clients as a core link building service in our SEO campaigns. Professional help is always a good idea when running a press release for your business.

Content makes up what you would call your site’s ‘coolness factor.’ Great content provides helpful information, is optimized for search and draws readers in with a whirl of engaging descriptions and turns-of-phrase. It’s unique, authentic and welcoming. 

Website managers and business owners want to associate themselves with quality content. So, if your content has the ‘it’ factor, you’ll begin to receive backlinks as people find and love the information you provide.  

No matter the distribution, quality content is essential. Press releases have better results when their content is engaging, blogs gain more organic traffic when they speak to their readers, and your brand grows as words bring it to life. So, how do you determine your content's 'it' factor? the only guidance Google provides is a general appeal for 'well-written content.' In essence, Google is asking you to just figure it out. 

You can also ask our SEO team to help you write your articles. JTech's team of SEO experts offers several kinds of content creation services (we're also offering a 10% discount on those) but that's a topic for a future blog!

The last way we recommend building backlinks is through interpersonal connections.

Think back to the very start of your business. How often would you reach out to your friends and family for leads? How many calls to fellow business owners did you make to find work? The same is true for backlinks! The more you talk to people about your business, the better off you are. 

Reach out to your leads groups and to the business owners you consistently work with. Ask them to make you a recommended vendor in a blog post or a 'resources' page. Then, do the same from your site and link to theirs! Be sure to only reach out to vendors you know and trust as well—referral traffic from a trusted partner is more likely to generate qualified leads. 

You can also ask to write an article for their blog in exchange for a link to your site—this process is called guest posting and it's one of the oldest SEO backlink building techniques around. Be sure to create content that is relevant to the blog you’re posting to when guest posting—only quality content will generate high-quality backlinks (and a good first impression on your potential customers). 

Guest posting generates high-quality links but it's hard to scale and the links you generate are often limited in number and authority. So, we recommend investing time into this backlink building strategy only after you've optimized your website with press releases and quality content.

In short, SEO is often a collaborative effort—you have to show up to play. 

We offer SEO services to our clients. That often means backlink building—even for sites we didn’t build. If you’re out of time for marketing and need an SEO expert to lend a helping hand, we’re here to help. 

SEO services from the JTech team means time dedicated to managing your on-site, off-site, technical and content marketing to reliably optimize your site for search. It also means regular breakdowns of your site’s performance and changes in traffic. In the big scheme, backlink building is just one part of a larger SEO process, so we find this kind of comprehensive coverage essential. 

If you need help with your SEO, please reach out, and we’ll start a conversation about exactly how we can help your site and its permanent backlink portfolio.