World Boards
Their Story
World Boards, a long-standing retailer in Bozeman's action sports community, needed a refreshed online presence to mark its 30th anniversary. The project focused on launching a new website that highlights their curated selection of snowboards, skateboards, and related gear from major and niche brands, while integrating a robust e-commerce system. The primary goal was to create a digital extension of the physical store that simplifies inventory management, boosts local search visibility, and strengthens ties with the rider community through engaging, story-driven content.
This involved balancing technical functionality with cultural elements, ensuring the site not only facilitates seamless online purchases but also captures the shop's history and ongoing role as a hub for enthusiasts. By addressing these needs, the website positions World Boards to attract both in-person visitors and remote shoppers effectively.
What We Did
What We Did
The project centered on developing a custom e-commerce platform integrated directly into the website, powered by a proprietary content management system for efficient backend operations. This setup allows real-time inventory updates, order processing, and straightforward navigation via a dedicated "Shop Now" section on the homepage, where users can browse categories and product details in a layout that echoes the intuitive feel of the in-store experience.
Content and design efforts emphasized community and legacy, with sections like "Happenings at World Boards" for dynamic updates on events and gear arrivals, and "Meet the Shop" for storytelling about the brand's roots in snow and skate culture. SEO strategies incorporated E-E-A-T principles, weaving in targeted keywords alongside features like a virtual shop tour to enhance local relevance and engagement.
- Custom e-commerce integration streamlined operations, reducing manual tasks and enabling focus on customer interactions.
- User-friendly design prioritized accessibility, with clean layouts and intuitive paths to purchases.
- Localized content boosted search rankings, drawing in Bozeman-based riders through relevant, authoritative narratives.
Success
The resulting website delivers a cohesive online platform that has streamlined World Boards' operations, improved the shopping process for customers, and elevated their visibility in local searches. By merging technical reliability with narrative depth, it converts more site visitors into repeat buyers and reinforces the shop's community standing, ultimately supporting sustained growth for this 30-year staple in action sports retail.