Western Skies Strategies
Their Story
Western Skies Strategies, a Billings, Montana-based firm, focuses on government relations, strategic consulting, and executive management to help organizations and communities tackle complex issues and achieve measurable results. The project involved building a new website to present their expertise clearly, draw in potential clients, and capture their forward-thinking approach summed up in "Bold Vision. Bold Goals." The goal was straightforward: create an online presence that makes it easy for visitors to understand the firm's services, see real value in their methods, and feel prompted to connect right away.
This site stands out by blending a clean, modern design with content that speaks directly to client needs, like navigating policy hurdles or managing non-profits efficiently. It avoids clutter, prioritizing quick access to information that builds trust and encourages action.
What We Did
What We Did
The team developed a responsive website with a focus on intuitive navigation and content that highlights the firm's three core services: government relations for steering through political landscapes, strategic consulting for project assessment and goal alignment, and executive management drawing on nearly two decades of staffing and operational experience.
The Case Studies page pulls in real examples of client successes, tackling pain points like policy navigation, while the Contact Us page streamlines outreach with address, phone, and a conversion-focused form. SEO practices were woven throughout to meet E-E-A-T guidelines, ensuring the site ranks well and resonates with search intent.
- Delivered a mobile-friendly layout that loads fast and adapts to any device.
- Integrated strategic visuals, like congressional testimony images, to reinforce expertise without overwhelming text.
- Built engagement tools, including prominent CTAs and forms, to guide users toward inquiries.
- Emphasized measurable elements, such as keyword-rich content, to improve discoverability in competitive fields like government consulting.
Success
The resulting website positions Western Skies Strategies as a go-to resource for results-oriented consulting, with its clear structure and targeted content driving higher visitor engagement and lead potential. Early indicators show improved search rankings for key terms, making it easier for stakeholders to find and connect with the firm. Overall, the design translates their bold ethos into a practical tool that not only showcases capabilities but also converts interest into action, strengthening their outreach in Montana and beyond.