Tyler Electric LLC
Their Story
Tyler Electric LLC, a Bozeman-based electrical contractor, specializes in delivering reliable electrical construction services with a focus on integrity and family-oriented operations. The project aimed to develop a new website that acts as a central digital resource, highlighting their core electrical expertise alongside expanded offerings in audio-visual and security systems through partnerships with sister companies. This platform was designed to improve client accessibility, foster trust via transparent storytelling, and support business growth by simplifying consultations and talent recruitment.
What We Did
What We Did
The development process centered on crafting a clean, modular website architecture that prioritizes intuitive navigation and visual clarity to guide users toward key actions like requesting consultations. High-resolution images of real projects, such as custom deck lighting and commercial breaker installations, were incorporated to illustrate capabilities without overwhelming the layout. Integration of location-specific keywords, including "Bozeman electrical contractor" and "custom electrical installations Montana," was applied to metadata and content for better search engine performance.
Key elements included:
- A prominent homepage CTA for "Get a Consultation" to drive immediate leads.
- Dedicated sections for sister companies Elevate Integrated Systems and AlarmworkZ, with direct links to their sites, positioning Tyler Electric as an integrated solutions provider.
- Streamlined menu structure covering Services, Projects, About, Employment Opportunities, and Contact, with the Projects page featuring an interactive gallery of residential and commercial work.
- An About Us page emphasizing the leadership team's profiles to humanize the brand and reinforce reliability.
- A dynamic Employment Opportunities module with built-in job listing and application tools to facilitate hiring.
This approach ensured the site scales effortlessly with future expansions, maintaining performance while enhancing user engagement through responsive design and focused content.
Success
The site addresses the need for a cohesive online identity that reflects Tyler Electric's evolution into a comprehensive service provider, making it easier for local clients in Montana to discover and engage with their full range of solutions. Boosted lead generation and simplified recruitment allows the company to efficiently support its growth trajectory while delivering a seamless experience that aligns with their commitment to transparency and quality.