Techline Services, Inc.
Project Overview
Techline Services has offered the highest-quality mining equipment to mines across North America for more than three decades. They hired our web design team to modernize and expand their existing website.
Techline Services wanted our team to focus on updating their branding, location listings, and product pages.
What We Did
What We Did
Our design work for Roughstock Mining inspired the Techline Services team. Specifically, they wanted to emulate Roughstock's sharp angles, graphics, and color palette. Our designers used this direction when creating Techline's new brand.
- Their new buttons are octagonal and use solid, bright red drop shadows that further reinforce each button’s visual impact
- We created custom background graphics based on a tricone drill bit, a key product for their business, for the website background
- We used a darker color palette of browns and reds instead of their old, mostly white palette to add more visual interest and a feeling of stability
- We used a rock texture in the background of several sections to connect their website directly to their industry — mining supply
Next, we built out in-depth location and product pages that would allow them to better describe their stock and service area.
Their locations page:
- Displays the main locations their team serves with a custom map
- Offers location bios and contact information for each of their warehouses and main offices
Their product pages:
- Include expanded, stand-alone product pages that offer more detail than the small expanding sections used on their old website
- Feature a dynamic and customizable specification table system that can be configured for any product
- Use a more dynamic layout that allows customers to shop their available products more easily
Success
Techline Services' new website allows their experience, diverse products, and wide service area to truly shine. Their brand is refreshed, their locations are easy to find, and their product listings make a bigger impact.
We're excited to see how Techline Services will use their new website to help mines across North America.