Snowboard and Skate Shop Website Design for World Boards

Our website design team recently partnered with World Boards, a cornerstone of Bozeman’s action sports scene, to launch a vibrant new website featuring a custom-built e-commerce platform. This project celebrates World Boards’ 30 years of serving snowboard and skate enthusiasts while delivering a seamless online shopping experience.

World Boards is renowned for curating top-tier snowboards, skateboards, and gear from both major and niche brands, all while fostering a passionate rider community. Their vision for the new website was clear: showcase their expertly curated inventory, highlight their deep-rooted history, and integrate a robust e-commerce platform managed through My JTech to streamline operations and enhance the customer experience.

The heart of this project was creating a fully integrated, custom e-commerce platform for World Boards, managed through My JTech, our proprietary content management system. This platform empowers World Boards to efficiently update their inventory, process orders, and provide customers with a smooth, intuitive shopping experience.

The homepage’s “Shop Now” section serves as the gateway to their curated selection of snowboards, skateboards, and accessories. Our design team crafted a clean, user-friendly layout, ensuring customers can easily navigate categories, explore product details, and make purchases with confidence. This digital storefront mirrors the in-store experience, where riders can discover the best gear tailored to their needs.

By integrating the e-commerce platform directly into the site, we’ve enabled World Boards to showcase their unique imports and latest products while simplifying backend management, freeing their team to focus on connecting with their community.

World Boards’ 30th anniversary marks a significant milestone, reflecting their enduring commitment to Bozeman’s action sports community. The new website captures this legacy by weaving their history into its design. The homepage features a “Happenings at World Boards” section, a dynamic hub where staff and vendors share insights, from new gear arrivals to local events. This keeps visitors connected to the shop’s vibrant culture and reinforces its role as a gathering place for riders.

We also prioritized storytelling through the “Meet the Shop” section, which invites users to explore World Boards’ history and passion for snow and skate. This section creates a virtual connection to the physical store, making the website feel like an extension of the shop’s welcoming, community-driven atmosphere.

To resonate with Bozeman’s riders and boost search engine visibility, the website needed to deliver valuable, locally relevant content. Our content team collaborated with World Boards to craft pages that align with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) SEO principles, appealing to both customers and Google’s algorithm.

The “About” page dives into World Boards’ 30-year legacy, highlighting their deep skate roots and dedication to curating premium gear. “Take a Tour of the Shop” feature invites visitors to explore the store’s history virtually, blending nostalgia with accessibility. The “News” section keeps the site fresh with updates on new arrivals, like the Mainstreet graphic decks, engaging both local and online audiences.

We incorporated high-value keywords like “Bozeman snowboard shop” and “skateboard gear” into the site’s content and metadata, positioning World Boards to attract local riders and online shoppers, turning clicks into loyal customers.

Want to work with our website design agency to elevate your business with a custom e-commerce solution? Book a discovery meeting today.