Our SEO Strategy: How We Increase Your Search Visibility
Search Engine Optimization (SEO) is an essential marketing strategy in any marketer's toolbox. Still, optimizing your website for Google's search algorithm feels like black magic. We're here to demystify that process.
Why? Because any company that tells you that SEO IS black magic is selling you snake oil. SEO is science, and you should approach it in a scientific way, no matter the situation. That means identifying key SEO actions and executing them in a consistent manner.
But first, let's talk about why SEO is easy to mistake for something less scientific than it is.
Why SEO Strategies Can Seem Like Magic
SEO is a marketing effort that increases online traffic by adding elements to a site that appeal to Google's search algorithm. This means strategic changes to keywords, word counts, and other technical elements.
The key is knowing that SEO is all about interpreting and working within an algorithm we can't control. So, SEO professionals need to interpret how search algorithms work with intensive research. This process often makes SEO look 'magical.'
A good SEO pro will respond to trends or changes in Google's algorithm as they occur. They will respond quickly—tweaking your site's optimization until it performs its best. In this way, SEO work is detective work—good SEOs are Sherlock, and bad SEOs are Watson.
So, let's walk through what the very start of an ongoing Montana SEO process with our SEO team looks like. The beginning of that process? Research!
We Establish SEO Goals
We find that the best SEO strategies involve precise targeting. So, we start by understanding who the client is and what they stand for. To that end, we start our Montana SEO strategies with in depth research of your site. This helps us establish goals and begin keyword research.
The best copy and keyword strategies change based on your business's goals. That could mean anything from 'more qualified leads' to 'making more money' to 'more localized results.' The difference in exact keyword phrasing can be slight (I.e., Bozeman SEO vs. Montana SEO). Still, the difference in traffic can be vast for each specific vertical.
The difference is all in how Google perceives your specific business. So, if you're a hair stylist, it's better to use hyper-regional phrasing like 'Bozeman, MT haircuts.' If you're an inspector, use more general locations like 'Montana home inspector.'
Your goals also change how we manage your GMB profile to optimize for local search results.
We Find Your Target Market
SEO is all about sending Google and your customers an optimized branded message. So, finding and writing to your target market is crucial to SEO strategy.
You can have a high-volume of website traffic and still convert none of your leads. Make sure your website copy is speaking to the right audience and tighten up your phrasing. The more accurate your keyword use is to the intended meaning, the better.
Many clients come to us with a target market already defined. Our SEO marketing team is also happy to help define your market. We have decades of experience defining target markets for our customers.
We Find High-Traffic, Targeted Keywords for Your Business
What are Keywords?
Keywords are specific terms that people search for. The more popular those search terms are, the better.
You're likely familiar with what your customers want and their common search terms. So, we always ask our clients is they have any core keywords. If you're not tracking keywords, we'll help you define core keywords to start.
Google's search engine algorithm relies on keywords for context. So, keywords drive your SEO. We also provide ongoing link-building and other SEO services, but keywords come first.
After we learn the keywords you already track, we'll analyze them and let you know how you rank for them. We'll also bring other good keywords to your attention. Finally, we will track your website's ranking for those keywords as you move up in organic search results.
You Review Your New SEO Strategy!
At this stage, our proposal is complete and it's time for your feedback! We'll have a marketing meeting to go over core keywords and our proposed SEO strategy for your brand.
You'll also receive a brief overview of your site's SEO tools. Our SEO team will them for you during your site's ongoing SEO. Still, learning about them is important for your success.
We've had a lot of practice working with every type of company. So, we are normally very close with our keyword recommendations. Still, we need your experience in your niche to select the perfect keywords for your business.
We create an accessible experience for our clients with an information-based partnership. We have the SEO expertise, you understand your customers. Together? A digital marketing match made in heaven.
We Start Your Businesses On-Going SEO Strategy!
Now, our search engine marketing team will take over. During our SEO process, we'll work using proven SEO strategies like:
- Placing keywords into your site's copy & backend
- Managing your Google My Business (GMB) listing
- Building backlinks
Then, we'll track your progress against the progress of your competitors. We'll also check in quarterly with detailed global and local SEO reports for you to review and comment on.
How Do I Start Marketing With JTech?
We offer several SEO marketing services to our customers. Find the best SEO service for you by starting at our site’s ‘Best SEO Package’ page. From there, you can explore the wide variety of SEO services we offer.
JTech's SEO Packages
Our Best SEO package is perfect for anyone who would like to jump-start the growth of their site. Still, our local SEO package and eCommerce package may fit better depending on your needs.
The Best SEO digital marketing package includes:
Digital Marketing Research & Strategy
This means keyword research, SEO strategy research, and market research.
Keyword & Competitor Strategy Report
We talk through the finer points of your marketing plan with you. Our team will recommend ways we can help grow your business. If you approve, then we move forward with your managed SEO!
Quarterly, Bi-Yearly, or Annual SEO Service Plans
We'll update and tweak your site's SEO to boost your visibility on the search engine results page (SERP). There's a lot to this, but know we will update any information that needs updating for better search optimization. We will get approval from your team before we make any large content changes.
Tools for Informed Decision-Making, Even After Your Time is Up
After your contract ends, we give you a brief rundown of your final search visibility. We also provide you with a copy of our original Keyword & Competitor Research Report. From there, you can continue on your own or continue with a new SEO services contract.
Does this setup sound ideal for your business? Head to our schedule consultation form and select 'SEO' or 'Digital Marketing.' We'll get in touch to schedule an initial meeting to discuss your timeframe and budget!
About Samuel Klusmeyer
Samuel Klusmeyer is a content marketing professional with 6+ years of experience writing helpful, search-optimized content that converts. Sam helps clients optimize their website copy or write new copy that speaks directly to their target audience. He leads JTech's internal content marketing efforts — including emails, social media accounts, and E-E-A-T-optimized website articles.