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Miller's Jewelry Homepage

Miller's Jewelry Launches New Jewelry Store Website

By Samuel Klusmeyer & Bryn Lisser - Last Updated on 04/24/2023
Miller's Jewelry, a Bozeman staple, hired our team to refresh their WordPress website.

Miller's Jewelry has been in business for over 140 years. As they've grown, Miller's has stuck by their philosophy of service, 'Good people. Great jewelry.' They offer value and honesty in both their jewelry and service.

Over time, their template website had begun to show its age. So, their team wanted to replace their WordPress site with a custom web design. Our team of website design professionals built them a site that allows customers to:

  • Find jewelry
  • Request work
  • Connect easier

Their website refresh also includes updates to design, browsing, and site editing tools.

Updating Miller's Visual Website Design

Miller's old website served them well for years. Still, their design needed updating for a modern audience.

Our design team built their online store using the following guidelines. Miller's team wanted:

  • Minimal coloration
  • Stylized accents
  • Bold imagery

Our team drew from other high-end jewelry sites that use similar brand guides. Tiffany & Co is a great example of the type of site that inspired Miller's Jewelry. 

Like their design inspirations, Millers prefers to use images and a minimal layout. This visual design strategy allowed their products to shine.

The New Miller's Jewelry Homepage Uses Imagery and a Minimal Layout to Highlight Important Information
The New Miller's Jewelry Homepage Uses Imagery and a Minimal Layout to Highlight Important Information

Miller's now uses their site to show off products and their ties to the Bozeman community. We love the images on their website. They meshed gorgeous product photos with images that show off their day-to-day. 

Improving Merchandising and Editing on Their Jewelry Website

Miller's old WordPress site relied on an aging eCommerce plugin. Their old plugin limited their ability to advertise new products or sales. The old site had also begun to break on a regular basis.

A Featured Section on the Product Page
A Featured Section on the Product Page
The product pages our team designed included featured sections and product filters. All products now use our custom tools to manage or edit items. Now, their team can make edits without worry. Finally, their new product filters make looking for the right piece of jewelry a joy.

Check out Miller's new product page layout on their website here.

Would you like a jewelry website like we designed for Miller's Jewelry? Ask our web design team for help. Our website design team is ready to help you master your marketplace.
Samuel Klusmeyer: Content Specialist

About Samuel Klusmeyer

Samuel Klusmeyer is a content marketing professional with 6+ years of experience writing helpful, search-optimized content that converts. Sam helps clients optimize their website copy or write new copy that speaks directly to their target audience. He leads JTech's internal content marketing efforts — including emails, social media accounts, and E-E-A-T-optimized website articles. 

Bryn Lisser: Digital Marketer

About Bryn Lisser

Bryndis Lisser is a digital marketer with 2+ years of experience creating holistic SEO, PPC, and social media strategies that help her clients grow. Her in-depth research and thorough strategies have led to lasting success for the businesses that JTech serves. 

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