Healing Perspectives Soothes The Gallatin Valley With New Website
by Samuel Klusmeyer - October 27, 2021
Healing Perspectives provides massage services to the Gallatin Valley in a judgment-free, welcoming environment. Diane Ferris, the owner-and-operator, works with communities across Montana—from Bozeman to Big Sky.
Diane uses skills honed as a teacher at Heath Works Institute through years of experience to give every massage session a lasting impact. Furthermore, her client-forward massage style never fails to put her clients at ease. You could even say they find their "Healing Perspectives" during their session. Finally, Diane offers intuitive work and technical expertise second to none.
The modalities that Diane uses for her Bozeman based massage therapy practice are:
- Swedish Massage for blood flow and nutrient delivery
- Deep tissue massage for injuries (old and new) and to improve limited mobility
- Guided stretching for injury prevention and mobility
- Myofascial release for chronic pain
- Neuromuscular massage for posture, nerve compression correction, and repetitive movement injuries (RMIs)
- Energy work for stressors that cause chronic pain
When Diane originally came to us, she wanted a site that increased her conversions and gave her a better platform to show who she was to the world. With that in mind, we made Diane a single-page, easy-to-read scrolling website to work as an easily accessible introduction to her and her business.
Why a Short, Easy to Read Website?
It's no secret that businesses like Diane's thrive on interpersonal connections—a massage client is much more likely to book if they trust the person massaging them. Furthermore, scrolling sites are perfect for driving conversions with interpersonal connections.
We made Diane a scrolling website bursting with information on her, her ideals, and her business. As potential customers read Diane's site, they'll get a feel for who she is and why they might want to work with her—all in a neatly bundled, easy to use package.
Scrolling sites help improve and encourage:
- Reader retention
- Mobile responsiveness
- Creative designs
Scrolling sites also make SEO harder to get right, but the benefits that they give us in Diane's case made this an obstacle well worth surmounting.
How Can The Healing Perspectives Site Drive Conversions?
Building a short, easy-to-read site has one more advantage. It makes CTAs jump off the screen.
Diane wanted a site that made booking appointments with her Schedulicity account easier to do—like a scrolling site will. The new Healing Perspectives site is also longer and easier to fill with branded calls-to-action.
As a result, Diane now has a gorgeous, on-brand website that gives her room to include two to three more call-to-action buttons than she used to have on her old website. Now, no matter where a customer is on the Healing Perspectives site, they'll only be a quarter scroll away from a relaxing massage.
Finally, Diane will benefit from 3 months of managed digital marketing—driving traffic and upping the visibility of her business!
Do you need a refresh of your old website? Please, reach out!