Gallatin Sporting Clays
Their Story
Gallatin Sporting Clays operates a 330-acre shotgun shooting facility located 30 minutes from Bozeman, Montana, featuring three sporting clays courses, three five-stands, and a FITASC layout amid the Bridger, Tobacco Root, and Gallatin Mountain ranges. The project aimed to build a website that highlights these offerings, delivers clear information for both members and non-members, and streamlines the membership process to better engage the club's expanding community of clay shooting enthusiasts.
The site needed to convey the venue's thrill and accessibility, from public shooting hours and events to membership details, while emphasizing the stunning natural backdrop. It also required robust user tools for account management and SEO optimization to draw local shooters and Bozeman-area tourists seeking unique outdoor experiences.
What We Did
What We Did
The team developed a visually engaging homepage with high-quality images of the courses, clay shooting stands, Promatic traps, and surrounding Montana landscapes to immediately immerse visitors in the venue's environment. A dedicated call-to-action section above the footer directs users toward membership sign-ups, balancing aesthetics with practical navigation.
A key implementation was the integration of a comprehensive membership platform on the dedicated Membership page, which lists package options, sign-up links, course rules, and related resources. For logged-in users, the Log In page connects to a Member Home dashboard providing course-specific news, club announcements, and editable profile, membership, and billing details—complete with tools for updating contacts, adjusting payments, and even canceling accounts. Backend features support transaction tracking and plan configuration for efficient administration.
To boost visibility, content was crafted with location-focused descriptions of the club's terrain-driven target setups and mountain scenery, incorporating keywords like “sporting clays Montana” and “Bozeman clay shooting” into pages and metadata per E-E-A-T principles. Navigation emphasizes quick access to pages like Become a Member, News & Events, and Contact Us, with links to waivers and non-member info. The entire site is mobile-responsive, ensuring seamless access to schedules and features on devices.
- Integrated robust membership and login systems with dashboard tools for user self-management.
- Optimized content and metadata for local SEO to target both residents and visitors.
- Prioritized intuitive navigation and mobile design for on-the-go usability at the range.
- Used high-resolution imagery to highlight terrain, equipment, and scenery for immersive appeal.
Success
The resulting website effectively showcases Gallatin Sporting Clays' facilities and simplifies community engagement through its streamlined membership tools and dashboard, reducing friction in sign-ups and account handling. Mobile responsiveness and SEO enhancements have improved accessibility and discoverability, drawing more local and tourist traffic while aligning digital features with the club's inclusive approach to shooters of all levels—ultimately supporting growth in participation and retention.