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Southwestern Montana Insurance Center Refreshes Insurance Agency Website

By Chris Hill - Last Updated on 04/30/2021
Our website design team recently refreshed the Southwest Montana Insurance Center's (SWMTIC) website. 

The Southwestern Montana Insurance Center (SWMTIC) serves its customers with dedication. They've provided cost-effective insurance coverage to their Montana customers for 35 years. Many Bozeman business owners trust them to care for their employees and assets.

Their old insurance website design had become outdated. So, our design team began by meeting with SWMTIC to find out their exact website refresh goals. Their website refresh strategy included marketing, branding, and information architecture.

Afterward, our digital marketing team performed an industry analysis on keywords and competitors with insurance agency websites.

Next, our marketing and design teams presented both a market report and a wireframe. After revisions, we arrived at a comprehensive insurance website design and detailed marketing report.

The final website design includes a streamlined structure and evolved brand strategy. We re-worked their old site design in several key ways:

  • We moved their most important services to the front
  • We worked with their branding to create more polished, consistent visuals
  • We increase readability by fine-tuning font sizes
  • We added a 'helpful tips' section to their homepage—increasing the value they offer
  • We added inviting images throughout the site
  • We added a carousel of SWMTIC's premier insurance providers
  • We added key insurance website pages, including Medical, P&C, and Provider information
  • We added three new core pages, including News, About Us, and Contact Us

SWMTICs new website design is beautiful and helpful. It will serve them now and into the future.

Our development and marketing teams will also be there for SWMTIC as they grow. Our design team will add to and alter their website as they grow—helping them best serve Montana. If you are looking to refresh your website, contact us today for a free consultation.

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About Chris Hill

Chris Hill is a digital marketing and communications professional with 12+ years of experience leading digital, content, and omnichannel marketing initiatives. Chris led content for JTech during his time on our team.