Palmer Bit Company
Their Story
Established in 1957, the company has grown
steadily over the years, providing quality drill bits and time-tested service
to the industry. Palmer Bit Company fabricates a multitude of custom-built
carbide insert drag bits and hole-openers, but truly delivers when it comes to
customer service. This is through a 24 hour phone service, expedited production
and shipping, and expert problem solving. This allows Palmer Bit Co. to
continue to be the vendor of choice for geothermal, water well drillers and
mining for high quality bits, superior customer service, and invaluable
expertise.
What We Did
What We Did
When their
current site needed an overhaul, Palmer Bit Co engaged JTech to create a new
website that is modern and clearly presents their products and
expertise. The redesign highlighted customer case studies and testimonials
on the homepage so visitors can learn about Palmer Bit Co’s best-in-class
service. Additionally, JTech implemented a powerful filtering and search
system. It allows users to view specific bits by category type, and the search
feature will display accurate results based on the user’s keywords.
Success
The website is now easier to use and
demonstrates all the functions of the site right from the home page. Palmer Bit
Co now has much higher organic traffic and keyword recognition compared to its
competitors. The new and improved website has improved the search experience
for customers and the FAQ section has increased the knowledge base of these
customers.