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Palmer Bit Co.

Palmer Bit Company Launches New Website

By Chris Hill - Last Updated on 02/01/2021
Our website design team recently built Palmer Bit Co. a new drill bit website. Palmer Bit Co. hired JTech to refresh their business's current website with a modern design. They also wanted to improve the clarity of their product presentation.

Palmer Bit Co. offers high-quality drill bits and expedited delivery and quick manufacturing ability. Palmer manufactures best-in-class Diamond Devil PDCs and Red Devil bits. They can get customers the bits they need to stay productive in the field.

Our team began by understanding their business needs and discussing the relevant features. Afterward, we created a wireframe and artwork that mapped the site’s function/layout.

Our final result? A new site that is intuitive and clean. Now customers can use Palmer's detailed images, product search, and clear calls-to-action to order new drill bits online.

We also brought several important features to the forefront of their site. We highlighted customer case studies and testimonials on the homepage. Now, visitors can learn about Palmer Bit Co’s best-in-class service easier than ever before.

Customers also need fast service when a drill bit goes down on a job site. We took care to emphasize Palmer Bit Co’s one-day repair guarantee and their 24-hour phone support.

Palmer Bit's customers want an easy way to find the right drill bit for their job. So, our web development team implemented a powerful filtering and search system.

This system allows users to view find the perfect bit for their job with category filters and a search bar.

Clicking on a product opens a specification detail page. Palmer can display sizing, material rating, etc. We wanted Palmer to take the guesswork out of selecting the perfect bit.

Their new Drilling Applications page displays the jobs they made each drill bit for. Specific applications include:

  • Geo Exchange Drilling
  • Water Well Drilling
  • Seismic and Mining Drilling
  • Horizontal Directional Drilling
  • Oil Field Drilling

Palmer Bit Co. can now show off the full spectrum of jobs their drill bits can handle.

Educating customers is very important to Palmer Bit Co. So, we built a FAQs page to help answer common questions about drilling, services, and what sets them apart. More information about their competitive advantage, mission, and history is also provided on the new About Us page. Finally, Palmer's Contact Us page helps clients reach out for information via a form or phone call.

Our website design team loves building sites for all industries with diverse technology. We love seeing businesses help their customers in ways they couldn't before.

If you need a new custom website or a refresh of your current site, we would love to hear from you. Schedule a free consultation with us today.

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About Chris Hill

Chris Hill is a digital marketing and communications professional with 12+ years of experience leading digital, content, and omnichannel marketing initiatives. Chris led content for JTech during his time on our team.