Kinship Connections of Wyoming
Project Overview
Our design team worked with Kinship Connections of Wyoming to create a site that supports their mission of care.
Kinship Connections supports and nurtures Wyoming's kinship caregivers as they raise their children in their care through resources, education, and advocacy. Their vision is to cultivate resilient individuals, families and communities by providing kinship caregivers with the connections, support, and respect they need so that they can provide a safe, stable, and loving home for Wyoming's children.
We needed to design a website that could deliver essential support information clearly and concisely.
What We Did
What We Did
Before working with our designers, Kinship Connections of Wyoming did not have a website. We created a design that uses the following strategies to appeal to an older generation:
- We filled their site with clear verbiage to outline their Navigator Services and upcoming caregiver Events
- We prominently displayed their partnership resources
- We made their 2-1-1 number easy to find
- We wrote detailed service descriptions
- We wrote detailed FAQs
- We used bold, larger imagery
Overall, the Kinship Connections of Wyoming site is clear and concise—perfect for their target audience.
Success
Our Bozeman design team is excited to say that the new Kinship Connections of Wyoming site has served them well. They can now serve their older audience members with useful information and educational resources that support their caregiving.
In the time following their website's launch, they have since worked with us to create an interactive service map that highlights their program managers.