Designing an Auction Marketing Site for Montana Pickin'
Our team of website design professionals created an online auction marketing website for Montana Pickin. Montana Pickin' is a Bozeman picking business that has found and sold treasure throughout Montana since 2009.
To Montana Pickin, a professional, custom website design was key to their long-term growth. A stand-alone website ranks more effectively in search. It also allows them to advertise their listings with a single tool — an advantage they didn't have before.
Our website design team is excited to empower Montana Pickin's team to grow with a new website.
Working With Montana Pickin's Current Online Auction Services
An effective marketing site for Montana Pickin' needed to connect with their current online auctions.
Montana Pickin hosts their current online auctions on websites like eBay and HiBid. Both auction sites draw unique buyers. So, it was important to Montana Pickin that they remain on those platforms as well as their new marketing website.
We wanted to address their need without adding much additional work. Eventually, we arrived at a final solution — top navigation links to their HiBid and eBay profiles.
The 'Current Auctions,' 'Past Auctions,' and Trading Post Top Navigation Items Lead Customers to Their HiBid and eBay Auctions
This solution combined all Montana Pickin's listings into one website that is easy to find on search engines. Better yet, all posts on their primary online auction platforms — eBay and HiBid — will be easy to find on their new website.
Building a Marketing Website Based on Google's E-E-A-T Best Practices
Our digital marketing team has done extensive research on Google's E-E-A-T SEO best practices. We strive to meet E-E-A-T standards on every website we build. So, we wrote copy for Montana Pickin' that gives customers easy-to-find, helpful, and trustworthy information.
The E-E-A-T content structure we presented to their team is most easily seen on the 'Home' and 'About Us' pages.
THE HOME PAGE
The Montana Pickin' home page answers the most immediate customer questions like:
- 'Where can I buy?’
- 'Who am I buying from?'
Directly below the hero image.
THE ABOUT US PAGE
The Montana Pickin' About Us Page Educates Customers About Their Auctions
The About Us page works like an instruction manual. It gives buyers the 'why' and 'how' of their auctions and consignment process with minimal fuss. We've found that this information layout leads to the best user experience — a key factor in E-E-A-T SEO.
After the Montana Pickin' team added their voice to the content, it was ready to go live.
Montana Pickin's new marketing website gives them a solid foundation to build on as their online auction business grows.
If you would like a marketing website like Montana Pickin', schedule a discovery meeting. We will be happy to help you create a custom website that works for your business.
About Samuel Klusmeyer
Samuel Klusmeyer is a content marketing professional with 6+ years of experience writing helpful, search-optimized content that converts. Sam helps clients optimize their website copy or write new copy that speaks directly to their target audience. He leads JTech's internal content marketing efforts — including emails, social media accounts, and E-E-A-T-optimized website articles.