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Stock Photography & Photographers

By Joshua Reynolds - Last Updated on 07/30/2013
Stock photos can spice up your website's visual impact. (Photo credit: <a href="http://www.flickr.com/photos/trophygeek/">Trophygeek</a>)
Whether you have an existing website, or are building a new one, the visual impact your site makes is affected greatly by its photography. There are two primary forms of photography used in sites today: stock and custom. For individuals or organizations with a limited budget, stock photography is a wonderful option. Stock photos are very affordable — some are even free — and can enhance your website’s impact immensely. Take a look at sites like istockphoto.com, shutterstock.com, or corbisimages.com to browse and purchase stock photos.

If you have a larger budget or simply need something very specific, consider hiring a professional photographer. Hiring a photographer may be more expensive, but you'll have a photographic solution specifically suited to your brand and project needs. You'll also avoid a competitor potentially co-opting the same stock photos you selected for your own project. 

Unless you're an excellent photographer, either of these options is better than attempting your website's photography yourself. Even if you are — consider whether you are able to budget the time to make your website's photos great. If not, there are many options to make sure your site has strong visual impact through great photography. Make sure your imagery is strong – it’s important.
Joshua Reynolds: President and Founder

About Joshua Reynolds

Joshua Reynolds is the founder, president, CEO, and chief architect of JTech Communications. His extensive, 30+ year career has spanned management, Internet systems, information architecture, and web technology of all kinds. Josh’s career is defined by reliable, actionable strategies that his clients can actually use to improve their business.

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