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Logo Design for McKennett Forsberg Voll

Their Story

A Modern Brand Guided By Legacy

Maintaining a strong sense of their legacy was very important to the team at McKennett Forsberg Voll. Building on their renown in Williston, ND as McKennett Law, McKennett Forsberg Voll needed their venerable reputation to carry forward to their updated brand.

When branding McKennett Forsberg Voll, we looked to the brand equity they’d established in the Williston, ND community as McKennett Law.
Initial Rough Sketches

What We Did

Initial Rough Sketches
Secondary Greyscale logo designs

What We Did

Knowing that their new logo would combine the partners’ initials, we explored several variations of McKennett Law's design by adding the initials of Forsberg and Voll. Each design direction emphasized McKennett Forsberg Voll's local legacy by building on the foundation of their previous logo—a monogrammed 'M.'

Our final logo design variation was a direct evolution of McKennett Law's blocky monogram. Blocky logos convey a sense of authority, and the familiar structure of the logo we designed created continuity with their trusted Williston brand. Furthermore, the abstract execution of the partnership's initials reinforces an ideal of equity among the law partners—bringing their respected legacy into the future.
Final Logo Designs
Color Palettes for MFV Logo
Color Palettes for MFV Logo

Success

The dynamic interplay of the initials in their new logo mirrors the business's foundational partnership—each member supports the other. This synergy and the bold rhythm we built within their logo alludes to the quality and assertive advocacy of McKennett Forsberg Voll's work.

McKennett Forsberg Voll’s new logo has helped their North Dakota practice maintain the trust of their community—allowing their business to continue thriving.

Let's work together.