Logo Design for McKennett Forsberg Voll
Their Story
A Modern Brand Guided By Legacy
Maintaining a strong sense of their legacy was very important to the team at McKennett Forsberg Voll. Building on their renown in Williston, ND as McKennett Law, McKennett Forsberg Voll needed their venerable reputation to carry forward to their updated brand.
When branding McKennett Forsberg Voll, we looked to the brand equity they’d established in the Williston, ND community as McKennett Law.
When branding McKennett Forsberg Voll, we looked to the brand equity they’d established in the Williston, ND community as McKennett Law.
What We Did
What We Did
Our final logo design variation was a direct evolution of McKennett Law's blocky monogram. Blocky logos convey a sense of authority, and the familiar structure of the logo we designed created continuity with their trusted Williston brand. Furthermore, the abstract execution of the partnership's initials reinforces an ideal of equity among the law partners—bringing their respected legacy into the future.
Success
The dynamic interplay of the initials in their new logo mirrors the business's foundational partnership—each member supports the other. This synergy and the bold rhythm we built within their logo alludes to the quality and assertive advocacy of McKennett Forsberg Voll's work.
McKennett Forsberg Voll’s new logo has helped their North Dakota practice maintain the trust of their community—allowing their business to continue thriving.
