Logo Design for McKennett Forsberg Voll
A Modern Brand Guided By Legacy
Our logo design team created a logo for McKennett Forsberg Voll. that maintained a strong sense of their legacy while representing their team's evolution through time. Specifically, we drew from the brand equity they’d established in the Williston, ND community as McKennett Law.
What We Did
We explored several variations of McKennett Law's design by adding the initials of Forsberg and Voll. to directly represent their firm's new partnership. Each design direction emphasized McKennett Forsberg Voll's local legacy by building on the foundation of their previous logo—a monogrammed 'M.'
What We Did
Our final logo design variation evolved McKennett Law's blocky monogram. Blocky logos convey a sense of authority, and the familiar structure of the logo we designed created continuity with their trusted Williston brand. Furthermore, the abstract execution of the partnership's initials reinforces an ideal of equity among the law partners—bringing their respected legacy into the future.
The dynamic interplay of the initials in the logo we designed mirrors McKennett Forsberg Voll. foundational partnership—each member supports the other. The synergy and the bold rhythm we built within their logo allude to the quality and assertive advocacy of McKennett Forsberg Voll's work.
McKennett Forsberg Voll’s new logo has helped their North Dakota practice maintain the trust of their community—helping their business to thrive.