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Internet Marketing: Spreading the Word About Yogo Sapphires

by Joshua Reynolds - March 6, 2013
A Yogo Sapphire cut by the Gem Gallery
JTech Communications just launched phase two of our awareness campaign for Yogo Sapphires on behalf of Bozeman-based jeweler The Gem Gallery. The second phase of our advertising campaign for The Gem Gallery introduces the Yogo Sapphire to the national vocabulary of fine jewelry. This is a targeted internet marketing campaign, employing search phrases to reach customers across the nation — not only those who are already familiar with Yogo Sapphires, but also those who are interested in sapphires and gemstones but unfamiliar with the natural beauty of Montana's Yogo Sapphires.

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