Thank You for 15 Great Years!
Web technology and JTech have come a long way since 1997 — we have an extremely talented web production and support team and are proud to be doing the best work we’ve ever done.
To celebrate our fifteenth birthday, we’re thrilled to be rolling out our new branding — new logo, newsletter, website, and collateral. It’s all designed and executed in-house, by the same JTech team you already know.
We’re grateful for your business for all of these years, and we look forward to serving you for another fifteen!
We wrap up our series on Pay-Per-Click (PPC) advertising with this third chapter, describing the tasks necessary for Campaign Management.
Launching a PPC campaign requires in-depth research into keywords and competitors as well as synthesis of that research into a well-optimized and targeted campaign.
To manage a PPC campaign successfully, a manager needs to frequently monitor and adjust the performance of the campaign to make sure it’s performing its best. Analyzing individual customer data allows further refinement of the ad’s relevance and improvement of the website’s structure.
The ongoing attention required to manage an advertising campaign makes a campaign manager invaluable. In addition to keeping a hand on the tiller, a campaign manager will distill the trends and successes of the campaign into a monthly report. You may be surprised to learn that Campaign Management is a service that JTech provides.
Google has given us a new batch of coupons good for $100 of free advertising. Give us a call and we can get started today!
We love inspiring our customers with ways to get more out of their website. Here are a few ideas to help you serve your customers, increase business, and save you time.
Save Time:
- Answer simple questions on your site.
- Build self-service sections of the site — From billing services to registration to account management to status updates.
- Provide information to vendors.
- Offer maps and driving directions.
- Construct an area where clients can login to re-purchase past items.
- Allow your client to schedule repeat services.
- Enable clients to maintain wish lists.
- Sell or give away gift certificates.
- Send clients a newsletter.
- Allow clients to access photos of their experience with your business.
- Help clients connect with other clients or past clients for referrals.
Our first website was a “Coming Soon” Flash animation with sound effects. We’ve gone through a couple websites between then and now, including a five year blue phase with the best design and technology the ‘90s had to offer. You’re all familiar with the past six years’ time-worn paper motif, but as of this month we’ve moved on to something new.
We’re very pleased to announce our new website. Built using the latest and greatest web technologies, our new site is smooth without being a showoff. Our website (like all websites JTech produces) uses progressive enhancement, a technique in which older browsers see a simplified version of the website and layers of visual complexity are added for users with more modern browsers. If your browser is older or can’t do all the latest tricks, no problem. The website still works well and looks great.
Check out the new site and let us know what you think:
www.jtechcommunications.com
Thank you for reading!
Josh Reynolds
President
About Joshua Reynolds
Joshua Reynolds is the founder, president, CEO, and chief architect of JTech Communications. His extensive, 30+ year career has spanned management, Internet systems, information architecture, and web technology of all kinds. Josh’s career is defined by reliable, actionable strategies that his clients can actually use to improve their business.