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Purchasing the Best Domain Name

by Joshua Reynolds - August 20, 2013
When your company first decided to establish a website, you may have checked whether yourcompanyname.com was already taken — and if it wasn’t, that may have been the end of your decision-making process. If the .com was taken, you might have tried variations of your company’s name — or you might have looked at .org or .net.

A big change is coming to domain names. As of now, the vast majority of websites use the .com top-level-domain. Starting later this month, ICANN will be announcing the approval of new top-level domains every week — and over the next year more than 1000 new top-level domains will be made available. Soon it will be common to visit sites with addresses like: bozeman.bank, toys.baby, bozeman.audio, local.bargains, or free.beer.

There are many uses for these new domains — They can be used to ensure that customers find you when searching for your products or services in Google, be used for your primary domain name, or held defensively to keep competitors from having them.

To help you, we’ve developed a new domain name strategy service. In this service, we review your company’s marketing goals and formulate a plan to purchase the best new domains for your needs.

The new domains are launching as we write this, so call us or email us today and we’ll help you draft a cohesive domain name strategy.
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