Your Business, Your Logo
Why Your Logo is Important
Think of your favorite brands — Pepsi, Old Navy, Kelloggs, Midas…just saying their name brings up an image of their logo and branding colors. Our brains process images 60,000 times faster than text, making your logo the most effective tool to make consumers remember you. This differentiation also extends to your messaging, packaging, advertising etc. but it starts with creating a logo that captures the identity of your business and sets the foundation of your branding efforts. Your logo is usually your first impression with new customers. This means that you want your logo to be welcoming, inviting new customers to get to know and trust your brand. As you grow your business, your logo will be exposed to more and more consumers and creating a consistent logo and brand helps to create the impression of familiarity and trust among consumers.
Tips for a Memorable Logo
A logo should be memorable and recognizable out of context. It should be able to be replicated in monochrome, regardless of if your brand does include color and it should be simple, scalable and unique. Although a perfectly symmetrical logo is not going to be an option in all cases, it is good to note that humans are drawn to symmetry and either way, a good strong logo usually has a sense of balance. It is also very important that your company likes its mark and is proud of its representation, as a brand pivot can be costly and eliminates brand consistency, confusing your loyal customers.
Are you happy with your logo?
Designing a strong mark for your business is integral to maintaining a consistent brand users can identify and remember. If you need help creating a logo, or any branding assets for your business, our team has years of experience creating eye-catching, professional, and unique logos that will set your businesses image off on the right foot. Contact us if you have any questions and we’d be happy to guide you in the right direction.
A logo should be memorable and recognizable out of context. It should be able to be replicated in monochrome, regardless of if your brand does include color and it should be simple, scalable and unique. Although a perfectly symmetrical logo is not going to be an option in all cases, it is good to note that humans are drawn to symmetry and either way, a good strong logo usually has a sense of balance. It is also very important that your company likes its mark and is proud of its representation, as a brand pivot can be costly and eliminates brand consistency, confusing your loyal customers.
Are you happy with your logo?
Designing a strong mark for your business is integral to maintaining a consistent brand users can identify and remember. If you need help creating a logo, or any branding assets for your business, our team has years of experience creating eye-catching, professional, and unique logos that will set your businesses image off on the right foot. Contact us if you have any questions and we’d be happy to guide you in the right direction.
About Mira Brody
Mira Brody is an editor, writer, and marketing expert with 12+ years of experience. She has worked as a local news reporter, a writer/editor, and as a leader in large-scale branding strategy. Mira worked at JTech as the staff writer and editor for internal and client projects from March 2015 to December 2019.
More articles by Mira: The Pastas of Programming | The Good, Bad and Ugly of Company Slogans | Note Taking Improves Workplace Skills