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How to Use Google My Business with Multiple Locations

By Mira Brody - Last Updated on 09/05/2017
If you’re a business with ten or more locations, Google has made it easier for you to manage your stores in Google My Business. By ensuring the information for each of your stores is correct, you are eliminating conflicting or missing data that may wrongfully penalize you in search results or inhibit customers from finding you.

In order to qualify for bulk location management, you must:
  • Have at least 10 locations
  • Not be a service business
  • Not be an agency that manages several clients
If you have not already done so, you can apply for bulk location management here. Once approved, Google My Business allows you to bulk-manage all of your locations by uploading a spreadsheet — this is useful for chain companies who have hundreds of locations. The spreadsheet has certain formatting requirements, which can be found here. When using the spreadsheet upload feature, after uploading the document, you still need to verify the following information with Google My Business:
  • Business name
  • Countries you do business in
  • All administrative contacts
  • Contact phone
  • Email of the person managing the account
  • Email of any Google representatives you have been working with

Staying Verified
While bulk verification can take up to a week, staying verified afterwards is a task in itself. Make a habit of regularly reviewing your various Google My Business store locations for errors, including removing locations that are no longer in business. If you have more questions about this service, contact our digital marketing experts and we can help you be visible on Google — no matter how many locations you manage!

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About Mira Brody

Mira Brody is an editor, writer, and marketing expert with 12+ years of experience. She has worked as a local news reporter, a writer/editor, and as a leader in large-scale branding strategy. Mira worked at JTech as the staff writer and editor for internal and client projects from March 2015 to December 2019.