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Branding is not...

By Joshua Reynolds - Last Updated on 04/17/2014
“Branding is not “a logo”, branding is not “an expensive manual”, branding is not marketing, branding is not superficial, branding is not nice, and branding is not a trick, branding is not multimedia. Branding is shaping the interface. Branding has turned into the discipline of shaping the interface between you and your customer and make the interaction as pleasurable and memorable and real as possible.”
Oliver Reichenstein

We came across this quote and thought you'd appreciate it. It's so important in what we do at JTech, since we build interfaces with which customers interact. To us, yes, branding is visual, but so much of branding is how using everything about a site "feels". That feeling is driven by everything from how quickly the site responds, to smart forms that guide you and help you as you fill them out, to consistency and intuitiveness throughout the site's interface.
Joshua Reynolds: President and Founder

About Joshua Reynolds

Joshua Reynolds is the founder, president, CEO, and chief architect of JTech Communications. His extensive, 30+ year career has spanned management, Internet systems, information architecture, and web technology of all kinds. Josh’s career is defined by reliable, actionable strategies that his clients can actually use to improve their business.

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