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The 53 Best Digital Marketing Statistics (2023 Guide)

by Joshua Reynolds - April 24, 2023
Digital marketing is a continuously evolving industry that requires continuous learning. Our team of digital marketing professionals have compiled this list of relevant, interesting and useful statistics to help you stay on top of this is ever changing industry. Read this list of Digital marketing statistics to learn more for yourself or your business. 

In this list, we'll cover all the digital marketing strategies that we commonly employ for our clients. Those strategies include:

  • SEO Strategies 
  • Local SEO
  • Technical SEO
  • PPC Advertising
  • Mobile Marketing
  • eCommerce

Without further ado, here's a list of digital marketing statistics you can use to improve pitch decks, digital marketing strategies, and your over all visibility on the web!

Search Engine Optimization (SEO) Statistics

Search engine optimization (SEO) is a critical component of any successful digital marketing strategy. By optimizing your website for search engines, you will increase your visibility and drive more organic traffic to your site.

1. 54.4% of all clicks go to the top 3 Google search results. (Source)

2. 86.86% of the search engine market is dominated by Google (Source)

3. There are more than 8.5 billion searches on Google everyday (Source)

4. The average internet user will use Google search 3-4 times a day. (Source)

5. Over 200 factors are used in the Google algorithm for ranking websites (Source)

6. The average small business spends approximately $500 on SEO a month (Source)

7. 56% of small to medium businesses in the US and Canada do not have a SEO strategy. (Source)

8. Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Source)

9. Google rewrites title tags 33.4% of the time. (Source)

10. Google is now 33% more likely to rewrite metadata title tags. (Source)

11. When Google ignores the metadata title tag, it uses the H1 tag 50.76% of the time. (Source)

12. Google is 57% more likely to rewrite metadata title tags that are too long. (Source)

13. Over 50% of adults use voice search daily. (Source)

14. 40.7% of all answers from voice search are pulled from a Featured Snippet (Source)

15. Typically, a voice search result is 29 words in length. (Source)

Pay-Per-Click (PPC) Advertisement Statistics

Pay-per-click advertising is a powerful digital marketing tool that drives brand awareness and quickly increases traffic to your website. 

1. Around 65% of small to midsized businesses utilize pay per click advertising campaigns. (Source)

2. PPC is a key business driving tool for 74% of brands. (Source)

3. The average cost-per-click on with Google Ads is between $1 and $2. (Source)

4. 65% of all clicks go to Google Ads with high commercial intent. (Source)

5. 49% of people are more likely to click on a text ad versus other formats.  (Source)

6. 63% of all internet users have clicked on a Google ad. (Source)

7. 32% of businesses use pay-per-click advertising to sell directly to consumers. (Source)

8. By the end of 2024, the amount spent on search advertising is expected to grow to about 190.5 billion U.S. dollars. (Source)

Content Marketing Statistics

Content marketing is a core component to a successful SEO strategy. Making the most out of your content strategy will ensure your message reaches your target audience.

1. 82% of businesses utilize content marketing(Source)

2. 37% of professional marketers deem blogs as the most valuable type of content marketing. (Source)

3. Over 7 million blog posts are published on a daily basis worldwide. (Source)

4. It only takes users .05 seconds to form an opinion on a website. (Source

5. Interactive content experiences 52.6% more engagement than static content on average, with buyers spending an average of 8.5 minutes viewing static content items and 13 minutes on interactive website content items. (Source)

6. A 2021 DemandGen study found that 62% of people making B2B purchase decisions said they preferred practical content like case studies and visuals, such as webinars, to inform their buying decisions and impart more trust. (Source)

7. Buyers won't spend more than 5 minutes going over most content formats. (Source)

8. 83% of digital marketers say that it is effective to create higher quality content less often. (Source)

Local SEO Statistics

Local SEO is more relevant than ever for local businesses. Make sure your business can be found by the people in your community. 

1. 46% of all Google searches are looking for a local business or local service. (Source)

2. 97% of all internet users have searched for a local business online. (Source)

3. After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day. (Source)

4. 28% of local searches result in a purchase. (Source)

5. 30% of all mobile searches are related to location. (Source)

6. 76% of users who search on for something nearby on their smartphones visit a business within one day. (Source)

7. 28% of searches for something with local intent result in a purchase. (Source)

8. 54% of smartphone users regularly search for a businesses hours, and 53% users search for directions to local businesses. (Source)

9. Globally, about 45% of internet using consumers buy online and then pick up in-store. (Source)

Mobile Google Search Statistics

Odds are, you've used a mobile phone to access the internet. Ensure you're reaching customers no matter what device they may be using.

1. In 2022, over 59% of all global web traffic was on mobile devices. (Source)

2. 60% of smartphone users have used search results to contact a business directly.  (Source)

3. 51% of smartphone users are more likely to utilize a company or brand’s app when browsing/shopping because they can get rewards or points. (Source)

4. 63% of smartphone users are more likely to purchase from businesses whose mobile sites or apps offer them applicable recommendations on products. (Source)

5. 30% of smartphone users are more likely to use a company or brand’s mobile website when browsing or shopping on a smartphone when looking to make a one-time purchase. (Source)

6. 50% of smartphone users are more likely to use a mobile site when browsing or shopping on a smartphone because they prefer not to download an app. (Source)

7. 92.3% of internet users use the internet on a mobile phone. (Source)

8. 48.49% of mobile internet traffic comes from North America (Source)

9. 47% of smartphone users make purchases from their smartphone. (Source)

10. There are roughly 4.32 billion active mobile internet users. (Source)

eCommerce Statistics

eCommerce continues to grow as technology and internet use continues to grow. The digital market is an ideal place to find the ideal customers for your products and services.

1. 47% of all purchases globally are completed online. (Source)

2. 49% of shoppers think a shopping experience would be improved if businesses offered promotions or deals based on past purchases. (Source)

3. 51% of surveyed consumers use a Google search to research a purchase they plan to make online. (Source)

4. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. (Source)

5. 88% of shoppers say product selection/variety is important when choosing which brand or retailer to buy from. (Source)

7. In 2022, global search interest in "where to find" declined from April to November but grew steadily throughout the holiday shopping season. (Source)

8. 20.8% of all retail purchases are expected to take place online in 2023. (Source)

9. In 2023, eCommerce sales are projected to grow 10.4%. (Source)

10. 48% of online shoppers will abandon a cart because of additional costs like shipping, taxes and fees. (Source)


JTech provides ongoing Digital Marketing services to help our clients be found online. Our team lives in the world of statistics, so we wanted to compile this data for our clients and visitors into one streamlined page. 

Use these statistics to make more informed decisions, promote your business, and drive growth. For more great information, we invite readers to check out the JTech Web Design & Digital Marketing Blog!

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