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Ensure Your Website is Reaching All of Your Markets

By Mira Brody - Last Updated on 03/20/2018
Your website is a storefront, available to customers from all corners of the world, 24 hours a day. It represents your brand when your employees are off their shift, it sells your products even after your physical store has closed for the day and it serves visitors outside of your region. This is why it is important to make sure your website is serving all your primary markets.

Our client, Story Distributing, is a great example. An oil and lubricants distribution company in Bozeman, MT, Story Distributing also owns and operates the Casey’s Corner gas station and convenience store regional chain — the friendly public face of their company. Their previous website focused only on their wholesale customers and neglected to serve most of their customers, a fact we kept in mind when tasked with their website overhaul. Aside from an overall facelift, here are some specific features we changed on the new website for Story Distributing.

The branding for their new homepage now features the widely-recognized Casey’s Corner logo, with “by Story Distributing” attributed underneath.

Store Locations
The Store Locations page features an interactive map so travelers can find store and pump locations and commercial transport companies can find cardlock locations. Users can filter by amenities and pan and zoom as needed. Selecting a location will take you to in-depth information about that store.

Many of the Casey’s Corner stores host promotions. The new site allows for Story Distributing to create a promotion and easily highlight it for specific stores. By highlighting these promotions on their website, Story Distributing is able to increase the visibility of their marketing and share great deals with their customers.

We did on-site custom photography for Story Distributing to showcase the quality of their locations and level of professionalism. The professional photography features warm, inviting shots from their Big Sky store location, highlighting their authenticity as members of the Montana communities they serve.

Story Distributing’s new and improved website is now live! It not only serves the dealers and distributors of their fuel and lubricants, but also the general public who are shopping and pumping gas at their convenience stores. This allows Story Distributing to be available to a wider range of customer — check out their new site today!
Mira Brody:

About Mira Brody

Mira Brody is an editor, writer, and marketing expert with 12+ years of experience. She has worked as a local news reporter, a writer/editor, and as a leader in large-scale branding strategy. Mira worked at JTech as the staff writer and editor for internal and client projects from March 2015 to December 2019.

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