Updates to Google Analytics
Although it is important to understand who is visiting your site, how they are getting there and what they are doing, the amount of numbers, charts and behavior flows that represent this data can create information overload. In a recent update, Google Analytics has worked to resolve this issue, presenting a whole new world of integrated digital analytics to help those marketing their business better understand their website traffic and enhance the customer experience. Here is a brief overview of these Analytics tools that may benefit your marketing efforts.
Optimize is Google’s premiere A/B testing tool and was just recently released for free. Optimize allows you to test different versions of your website in order see which performs better and view these performance metrics directly on your Analytics dashboard. Take advantage of this opportunity to use Optimize for free and see what A/B testing can do for your site!
Google has long-offered free online courses to help users gain as much insight as possible into the world of Analytics. They’ve recently added two more courses: Google Analytics for Beginners and Advanced Google Analytics.
Google Analytics for Beginners focuses on fundamentals and is a great resource for those unfamiliar with the interface. It covers: creating an account, setting up filters, and goals, implementing your code, tracking campaigns and creating your custom dashboard.
Advanced Google Analytics goes further in depth about how data is collected and how to set up custom metrics that will best benefit your business. You can sign up here for either of these courses.
Data Studio allows users to create customized reports, pulling data from sources such as AdWords, Google Analytics, BigQuery, YouTube, Facebook and many others and display it in a visual and organized way. Data Studio has received some upgrades, making it even easier for you to keep track of your site’s performance, including the ability to choose from custom or pre-set canvas sizes, changing the navigation’s position. If needed, you can then arrange this data into a presentation for clients or investors.
Google’s Audience Center helps advertisers better understand who their target audiences are and when the best time to reach them is. With the ability to integrate with DoubleClick, AdWords and other third party data, Audience Center collects data about your digital advertising efforts so it can be viewed and analyzed in a single place. Although released last year, Audience Center recently left beta and is available for all to use.
Analytics offers a depth of free resources for business owners who are trying to collect data and better understand the user behavior on their website. This can help you not only to better serve your current customers, but find new customers as well. We utilize many of these tools for ourselves and our clients and would be happy to help you better understand the data you are pulling in or set up Analytics for the first time!