95% of your customers are mobile — are you?

95% of Americans own and use a cell phone or tablet to access the internet, making it vital for your business to have a responsive website that looks great and works well on a small screen. Let’s take a look back at when “mobilegeddon” began and what changes took place…

A timeline of mobile takeover: Mobilegeddon begins

• January 2014 — Mobile traffic surpasses 50% of all web traffic in the US as more and more people use mobile devices as their primary way of browsing the web. Google begins penalizing websites that perform poorly on a phone or tablet.
  
• April 2015 — Google changes its algorithm to directly lower the search ranking of websites that are not mobile-friendly. It is the first major algorithm change in a long time and aimed at improving the mobile experience for users.
  
• January 2017 — Google announces that while indexing your site, it will consider the mobile version first and foremost when ranking its search results. 
  

Between user experience — most users will leave a site that takes longer than 2-4 seconds to load — and your standing with Google, your business cannot afford to have a site that is not accessible for all devices.

Take action!
First, test your site with this tool to see how Google considers its performance on mobile. If you rate poorly, talk to us about our current discounts and specials for those needing to get their website responsive in a hurry.