Acquiring Website Imagery Legally
Pulling images off of Google or other search engines can be a gamble due to the use of software by copyright companies to track their property — it just isn’t worth the risk. Here are some safe ways to make sure you are image sourcing without risking your credibility or income:
- Create the image yourself. Either by honing your own photoshop or photography skills or hiring an expert for your job.
- Contact the artist. Many artists and image resources are fine with you purchasing their work, but will ask for a fee, a copyright agreement or a proper attribution.
- Utilize public domain. There are a ton of sources that provide images for free because their owners have deliberately released them for public use. (Unsplash, Pixabay, PicJumbo and PublicDomainPictures, to name a few).
Images are a huge part of your organization’s initial presentation to visitors, but infringing a copyright can warrant some serious consequences, making it well worth the time and money to acquire yours legally.