JTech Communications

Is Your Content Strategy Working?

by Mira Brody - January 23, 2018
Content MarketingSEOBest Practices


There are a number of ways to measure the success of your website and other marketing efforts, but Domain Authority (DA) is a great way to take a look at the broader scope of your site's reputation. Domain authority is your website’s search engine score — out of 100 — which significantly determines how well you will rank in search engine results. Maintaining a high score will ensure you are in good standing with search engines like Google, making you more visible to those searching for your products and services.


What determines your score?

Although there are many of factors behind what determines your Domain Authority, but it can be boiled down to age of your site, its popularity, quality and size. If you are a brand-new site, you’ll start at zero, and as you establish an online presence, that score will grow. Popularity is determined by the keywords in your site’s content as well as how many times your domain is linked to by other authoritative sites. And, of course, larger sites with quality content and prestige pull more weight.


How can I check my score?

There are a handful of tools you can use to keep tabs on your Domain Authority. To check on your website’s score, type your URL into the following sources:


How can I fix mine?

Domain Authority is difficult to influence directly. The best advice is to continually work on improving your site’s overall Search Engine Optimization (SEO), particularly obtaining more links from other sites, and check its performance, such as how fast your website loads.


What is Page Authority?

Page Authority (PA) is also a score ranked out of 100, but instead of measuring the strength of an entire domain, it only measures how a specific page ranks in search engine results. So, while your domain ranks a 50/100, your About Us page may rank a 48/100. This single page score uses a similar blend of metrics as Domain Authority.


Conclusion

Domain Authority has become a viable standard by which to measure the ranking strength of your site, making it an important number to keep an eye on. Your digital marketing strategy should always be working toward improving your score, whether it be monitoring your keywords, linking your site to others, or producing quality content.

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