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JTech Communications

Maintaining Relevant, Relatable Content

By Mira Brody - Last Updated on 11/10/2015
Photo credit: Florian Klauer, Unsplash
If your business has a story, chances are, you’ll want to tell it. Humans are natural storytellers; we seek tradition and relationships in our everyday interactions. We relate our own experiences to the text we are reading in order to establish our footing in a situation.

In order to solidify the relationship your business has with site visitors, you must maintain relevant, relatable content on your website. Copy not only helps boost search engine optimization so that potential customers can find your business via organic search; copy also provides vital information about what you offer and enhances the lasting, personal experience you want customers to feel when interacting with your organization.

Custom copywriting is among the array of web development services that JTech provides to help grow your business and advanced websites. Whether you need a content refresh for your website’s evergreen content or someone to manage a blog, newsletter, product offering or social media account, we can find the best plan to fit your needs and goals as a thriving business. Contact us to find out how a fresh approach to your website’s copy can enhance your business today.

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About Mira Brody

Mira Brody is an editor, writer, and marketing expert with 12+ years of experience. She has worked as a local news reporter, a writer/editor, and as a leader in large-scale branding strategy. Mira worked at JTech as the staff writer and editor for internal and client projects from March 2015 to December 2019.