JTech Communications

Become An Industry Authority

by Mira Brody - March 16, 2018
AnnouncementsContent MarketingWeb DesignWeb DevelopmentSEOSocial Media Best Practices
If your website already successfully serves those who are looking to make a purchase or visit your store, a good next step is to funnel your content efforts to a resource section. This can not only build authority in your field, but is viewed favorably by Google, and can help your search rankings. Bridger Animal Nutrition is a pet health and supply store in Bozeman, MT and is leveraging their expertise with the build of their new website. Here are a few ways education-rich content is going to help Bridger Animal Nutrition —

Builds authority.
You may make your money selling products or services, but having authority in your field will solidify that relationship beyond a monetary transaction. Bridger Animal Nutrition hopes to educate their community on proper animal nutrition practices, feeding based on science, not brand, and serve as an overall resource for those looking to properly care for their companion animals and livestock.

Good for search engines.
Their new website will feature a blog, where staff can easily curate and publish helpful articles for their site visitors. Topics can range from animal health to common allergy solutions or featured products. Google views a consistently updated blog favorably, benefitting the site’s search ranking and boosting visibility to those looking for their products and services.

Drive visitor traffic.
Bridger Animal Nutrition deliver their blog posts in their periodically distributed newsletter. By collecting a list of loyal readers and placing a “tease” to the full blog post in the email newsletter, traffic can be driven to the main site.

Conclusion.
By serving as both a store and community resource, Bridger Animal Nutrition has not only helped their clients, but also their business. Next time you are looking for ways to get the most out of your website, consider it a place not only to sell your products and services, but also as a platform to communicate with your customers and serve as a trusted resource.

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