Build Value by Educating Your Customers
There are many ways to build trust in your brand. One common tactic is to assert yourself as an authority in your industry by keeping a company blog. A blog not only curates personable content for customers wanting to learn more about what you do, but also shows them that you are a reliable source through which to increase their knowledge.
A great example of a company doing this is Bank of Bozeman. Since the launch of their website’s new blog addition, they’ve already posted helpful articles, such as “How to guard against identity theft,” and “Which type of savings account is right for you.” These are easily-digestible tips that invest in the company’s ability to serve their customers, and help with search engine optimization as well! There are many ways to build trust in your brand. One common tactic is to assert yourself as an authority in your industry by keeping a company blog. A blog not only curates personable content for customers wanting to learn more about what you do, but also shows them that you are a reliable source through which to increase their knowledge.
About Mira Brody
Mira Brody is an editor, writer, and marketing expert with 12+ years of experience. She has worked as a local news reporter, a writer/editor, and as a leader in large-scale branding strategy. Mira worked at JTech as the staff writer and editor for internal and client projects from March 2015 to December 2019.
More articles by Mira: The Pastas of Programming | The Good, Bad and Ugly of Company Slogans | Note Taking Improves Workplace Skills