JTech Communications

Make Your Business Visible on Apple Maps

by Mira Brody - November 11, 2016
SEOSocial Media Best Practices
visibility in Apple Maps.
Apple Maps is used three times more than other competing navigation applications for iPhone users. Many revert to the application because it comes with their iPhone, others prefer its turn-by-turn direction service, but either way, 5 billion Apple map-related requests are made per week.

So, how do you make sure you business is one of those that show up as a result? Here are a couple things you can do to make sure you hold the best possible position in business listings on Apple’s most widely-used navigation system.
Yelp reviews and images in Apple Maps.
Apple Maps Connect — First, create a business account with Apple Maps Connect. If you find that your business already exists, you have the option of claiming it. To ensure the best odds of appearing in their registry, you must confirm your hours and location as well as verify your phone number.

Yelp — Second, maintain your business’s Yelp listing information. If you don't have an account, create one an claim your listing! When a visitor clicks on your business in Apple Maps, the information that appears is pulled directly from Yelp. A few things to keep updated are: store hours, price point, images, address and customer reviews. Apple displays the first three Yelp reviews, so makes sure your service encourages positive reviews.

In both your Apple Maps Connect and Yelp accounts, you should be carefully optimizing your listing with words relating to your business. For example, instead of simply “Applebees,” try “Applebee’s Bar and Grill” as well as listing some menu items in your description field.

If you need help setting up either account, or need to devise a plan to attract more reviews on Yelp, give us a call! We’d be happy to help integrate Apple Maps into your digital marketing strategy.

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