Using Website Metadata
Metadata is a behind-the-scenes component of your website — more or less an executive brief that tells search engines about each page of your website.
Depending on the age of your website, you may or may not have access to your dynamic pages’ metadata in the Control Center. If you’d like to edit your metadata but it’s not appearing where you edit your site, please contact Tyler, our project manager.
Metadata is broken down into three categories:
1. Meta Title, the name of the page as it appears in search listings.
2. Meta Description, which appears as a summary of the page when the page appears in search results.
3. Meta Keywords, which serve to inform search engines about areas of relevant interest covered by this page of your site.
Our guide provides suggestions for writing useful, relevant metadata that will perform well in search results for Google, Bing, and other search providers.
JTech provides professional site optimization services, which includes metadata written for your website’s static content to improve natural search rankings. If you’d like to learn more about how we can help your business be found in search engines, contact us about internet marketing.
To see our guide to Using Metadata in the Control Center, click here.
About Joshua Reynolds
Joshua Reynolds is the founder, president, CEO, and chief architect of JTech Communications. His extensive, 30+ year career has spanned management, Internet systems, information architecture, and web technology of all kinds. Josh’s career is defined by reliable, actionable strategies that his clients can actually use to improve their business.